Why do some Chennai projects sell out while others stay unsold for years?
Usually it comes down to decisions made before launch: the micro-market, the price band, the mix of 2 and 3 BHK homes, and how the sales office treats a first-time visitor. Here are six research studies that take the guesswork out.
The six studies every developer should know
1. Location feasibility & catchment
Before land purchase or a JDA: who will buy here, and why? We map jobs, schools, hospitals, transport and demand at each price point. See our feasibility study guide.
2. Home-buyer survey
Budgets, BHK preferences, must-have amenities, preferred localities and deal-breakers such as water, flooding or commute. Right sample sizes explained in our sample size guide.
3. Pricing & product mix
How buyers react to price bands, payment plans and unit sizes — and whether premium features are worth their cost.
4. Competitor project audit
Nearby projects’ price per sq ft, offers, amenities, construction status and sales speed — revealing the gap your project can fill.
5. Mystery shopping of sales offices
Trained researchers visit as real buyers and record the true experience — yours and your competitors’. Read our mystery audit guide.
6. Post-possession satisfaction & NPS
Handover quality, snag resolution and community life — because referrals sell homes. See our NPS survey guide.
When should you commission research?
- Before land purchase or JDA — location feasibility and catchment study
- During design — home-buyer survey and pricing research
- Before and after launch — competitor audit and mystery shopping
- After handover — satisfaction and NPS surveys
Useful official resources
Related guides from ARS
Planning your next project in Chennai?
Tell us the land parcel or launch you are evaluating — we will design a study around your decision.
WhatsApp 97899 76662Request a proposaladmin@arsmrs.in