About ARS
Quality, ethics and data protection
Good research depends on honest fieldwork and on trust. This is how ARS works.
Our principles
Directors in the field
Both ARS directors are personally present in the field for studies and review the work before it is delivered.
Local-language fieldwork
Our own trained teams interview in the respondent’s language, so answers are understood correctly.
Quality checks
Supervision of fieldwork and, as agreed in each proposal, accompanied interviews, back-checks and call-backs.
Client confidentiality
Field moderators do not discuss the client’s identity with respondents, so the brand stays protected.
Respondents and data
- Taking part in a study is voluntary. Respondents are told the purpose of the interview and may refuse any question.
- Personal details are used only for the study, and are not sold or shared for marketing.
- Results are reported in aggregate. Individual answers are not identified to clients unless the respondent has agreed, for example for a testimonial.
- Study files are shared with the client through agreed channels and kept only as long as the project requires.
If you have a question or a concern about how a study was run, write to admin@arsmrs.in. See also our Help Centre and About ARS.
Questions about how we work?
We are happy to explain our fieldwork process before you commission a study.