Research methods
Market sizing and demand forecasting
How big is the market, how fast is it growing and how much of it can you win? Numbers you can show a bank, a board or an investor.
What you get
Market size (TAM, SAM, SOM)
Total market, the part you can serve and the share you can realistically capture.
Demand estimates
Customers, volumes and spend by city, segment and price band.
Forecasts
Growth scenarios with the assumptions stated openly.
Competitor and channel view
Who sells what, where and at what price.
How we build the numbers
- Bottom-up from primary field research: customer counts, usage and spend from surveys and interviews.
- Cross-checked top-down against official and industry sources.
- Every assumption and source is listed, so you can see how the estimate was reached.
- Ranges are shown where the data is uncertain, instead of one falsely precise figure.
Related: feasibility studies, market entry research, competitor analysis, research for investors and ready-made reports in the ARS Marketplace.
Tell us what you need to know.
We will suggest the approach, timeline and cost, usually within one working day.