01 · Jewellery · Customer ExperienceVummidi Bangaru Jewellers – Customer Experience Audit
“Seeing the Jewellery Experience Through the Customer’s Eyes.”
Business challengeUnderstand how customers actually experience the showroom, staff interaction and product explanation — not just how management assumes it feels.
ResearchA mystery-shopping style customer-experience assessment covering the showroom journey, staff behaviour and overall service.
InsightAn outside-in view of greeting, responsiveness, product knowledge and presentation, showroom by showroom.
Business implicationA clear picture of where showroom standards and customer handling could be strengthened.
Related Retail & jewellery researchMystery audit guideJewellery market report 2026
02 · Apparel & Retail · Customer ExperienceRamraj Cotton – India-wide Mystery Audit Programme
“Turning Everyday Store Visits Into Measurable Customer Experience.”
Business challengeA large retail network needed to know whether customer-service standards were being delivered consistently across outlets.
ResearchMystery audits across the network, with auditors posing as normal customers and assessing the actual showroom experience.
InsightGreeting, staff behaviour, product explanation, store presentation and cleanliness, benchmarked outlet by outlet.
Business implicationService gaps and outlet-level performance differences that management could act on directly.
Related Mystery shopping for retailersTextiles & apparel researchCustomer satisfaction & NPS guide
03 · Banking · Decision IntelligenceAPCOB – Location & Market Opportunity Study
“From Location Data to Banking Opportunity.”
Business challengeIdentify locations where new banking services or branches could find sufficient demand.
ResearchCatchment assessment, household/business research, competition mapping and secondary market information across candidate locations.
InsightPopulation, demand, competition and accessibility, compared location by location.
Business implicationAn evidence base for location prioritisation and expansion decisions, rather than demographic assumptions alone.
Related Banking & financial services researchFeasibility studies
04 · Textiles · Decision IntelligenceCo-optex – Retail Location & Catchment Intelligence
“Does the Location Have the Customers? We Find Out Before Investment.”
Business challengeAssess the potential of a retail location before making a location decision.
ResearchCustomer profiling, local market characteristics, competition and retail potential for the proposed catchment.
InsightCatchment population, shopping behaviour, competitive stores and demand potential around the proposed showroom.
Business implicationA physical location translated into a commercial opportunity assessment before the investment was made.
Related Feasibility studiesWhat is a feasibility study?Textiles & apparel research
05 · FMCG / Food · Market IntelligenceAM Noodles – Blind Taste Test & Product Preference
“When the Brand Name Disappears, What Does the Consumer Choose?”
Business challengeUnderstand how target consumers respond to competing food products on actual taste and product experience.
ResearchA structured blind taste test, removing brand influence and comparing products purely on consumer experience.
InsightTaste, texture, overall liking, product preference and the reasons behind it.
Business implicationBrand perception separated from actual product experience, giving evidence for product evaluation and refinement.
Related FMCG & food researchConsumer researchDairy market report 2026
06 · Mobility / Automotive · Market IntelligenceOla Mobility Institute – Mobility & Citizen Research
“From 20 Cities to a National Picture of Urban Mobility.”
Business challengeThe Institute needed reliable primary data on how citizens across Indian cities experience everyday travel.
ResearchLarge-scale citizen surveys and primary data collection for the Ease of Moving Index – India Report 2018, across 20 cities.
Insight43,000+ citizen-level inputs and 2.15 million+ data points on access, affordability and quality of mobility.
Business implicationA credible national index used to inform mobility policy and public debate.
Related Automobile & mobility researchSurvey sample size guide
07 · Development / Social Research · Market IntelligenceCuomo Foundation, Monaco – Education & Scholarship Research
“Giving Education Programmes a Voice From the Ground Up.”
Business challengeUnderstand the education ecosystem, scholarship needs and stakeholder perspectives to support programme decisions.
ResearchA multi-stakeholder study covering 1,259 respondents, including 450 scholarship-related respondents, board members, principals and institutional interviews.
InsightBeneficiary voices alongside institutional perspectives on how the programme was understood and experienced.
Business implicationStructured evidence for programme understanding and decision-making at the foundation level.
Related Social development & CSR researchCSR impact assessment guideBaseline, midline & endline studies
08 · Consumer Durables · Market IntelligencePanasonic – Dealer, Retailer & Competitor Intelligence
“Looking Beyond the Product to Understand the Market.”
Business challengeUnderstand the competitive environment and channel dynamics influencing the category.
ResearchIndia-focused secondary and market intelligence research covering competitor activity, promotions, dealer margins and retail dynamics.
InsightWhat competitors were doing in the market and how channel economics and promotions were shaping competition.
Business implicationA structured view of the competitive landscape to inform channel and pricing decisions.
Related Competitor analysisManufacturing & industrial researchB2B market research guide
09 · Distribution / Apparel · Decision IntelligenceNandu Brand Lungies – Distributor Appointment & Market Expansion
“Finding the Right Distribution Partners Before Entering a New Market.”
Business challengeIdentify suitable distribution opportunities for expansion into Hyderabad.
ResearchField research to identify and assess potential distributors, covering market coverage, business capability and product fit.
InsightExisting distribution networks and expansion potential across candidate partners.
Business implicationA structured basis for identifying and evaluating channel partners before market expansion.
Related B2B market researchMarket entry researchMarket research in Hyderabad
