FOR VCs Β· ANGEL NETWORKS Β· INCUBATORS Β· FAMILY OFFICES
Before you invest, know whether the market is really there.
ARS gives investors independent, field-based evidence on markets, customers and competitors across India, from metros to Tier 2 and Tier 3 towns.
2010
Research practice since 2010, led in the field by our directors
1,00,000+
Sample capacity within 15 days
3 languages
Field teams in Tamil, Kannada and English, coverage across India
Why investors need ground-level research
Pitch decks often rely on top-down market sizes and a few friendly customer quotes. Most investment teams sit in Bengaluru, Mumbai or Delhi and cannot easily check what is happening with real buyers in smaller towns. A short, independent field study before the term sheet or follow-on funding reduces that risk and gives your investment committee evidence it can rely on.
What we do for investors
π Pre-investment market checks
We test the founder’s key claims in the field: realistic market size, customer need and willingness to pay, competitor pricing, and feedback from distributors, retailers or B2B buyers. See competitor analysis and B2B research.
π Research for portfolio companies
After you invest, we help your startups grow with evidence: satisfaction and NPS surveys, pricing studies, product feedback and mystery audits. Learn more about our consumer research.
πΊοΈ New city & state entry
Before a portfolio company expands, we study demand, competition, channels and location in the target city or state. See market entry research and feasibility studies.
π Sector & thesis reports
For funds building an investment thesis, we combine secondary data with field interviews across consumer brands, retail, education, healthcare, agriculture and manufacturing. Browse ready reports in the ARS Marketplace.
π± Impact assessments for impact investors
Baseline, midline and endline studies with beneficiaries and users for impact funds and their enterprises, carried out by experienced rural field teams. See our social development and CSR research.
Who we work with
- VC and private equity funds: investment and portfolio teams
- Angel networks and syndicates
- Incubators and accelerators, including institute incubators
- Family offices, impact investors and corporate strategy or M&A teams
Founders preparing to raise funds can see our startup and MSME research page.
Why ARS
- Directors in the field on every study
- Confidential: field moderators never deal with clients directly
- Trusted by IIT Madras, Panasonic, CavinKare, ITC, Vodafone, Ramraj Cotton and more
- See our clients and case studies
How it works
1. Share
Tell us the deal or question in confidence
2. Scope
We propose sample, method and timeline
3. Field
Our teams collect real data on the ground
4. Decide
A clear report your investment committee can use
Fees depend on scope and are shared on request.
Evaluating a deal? Talk to us.
π 9789976662 | 9884642837 Β· β admin@arsmrs.in