Research methods
Brand tracking and brand equity research
Know how your brand is really performing with customers, wave after wave, and what to change before sales show it.
What brand tracking measures
Awareness
Unaided and aided recall, and where people first heard of you.
Consideration and preference
Whether shoppers shortlist you and why they choose or reject you.
Usage and loyalty
Trial, repeat purchase, switching and share of wallet against competitors.
Brand image and equity
The words customers associate with you, price perception and Net Promoter Score.
How ARS runs a tracker
- We design the questionnaire and sample around your category, city mix and customer segments.
- Our own trained teams interview face to face or by phone, in Tamil, Telugu, Kannada, Malayalam, Hindi and English.
- The same method is repeated every wave (quarterly, half-yearly or yearly), so results can be compared fairly over time.
- You receive a clear report with trends, competitor comparison and recommended actions, not just tables.
Directors supervise the fieldwork and review each report before it reaches you.
Where it works well
Retail and jewellery, FMCG and food, banking and financial services, education and healthcare brands in Tamil Nadu and South India. See our consumer research, case studies and clients.
Tell us what you need to know.
We will suggest the approach, timeline and cost, usually within one working day.