Research methods
Concept, product and packaging testing
Find out whether customers will buy it, at what price and in which pack, before you spend on a full launch.
What we test
Ideas and concepts
Appeal, relevance, uniqueness and purchase intent for a new product, service or offer.
Product and blind taste tests
Taste, texture, quality and preference against competing brands, with the brand hidden.
Packaging and naming
Shelf standout, readability, pack size and brand name choices.
Pricing
Price perception and the range customers accept, by city and income group.
How it works
- Recruit the right target consumers by age, income, city and usage.
- Run the test at a central location, at home or in store, supervised by ARS field teams.
- Collect ratings and open comments in the respondent’s own language.
- Deliver a clear go, fix or no-go recommendation with the numbers behind it.
Example: a structured blind taste test for a noodle brand, described in our case studies.
Related services
Consumer research · FMCG and food research · Market entry research · Feasibility studies
Tell us what you need to know.
We will suggest the approach, timeline and cost, usually within one working day.