Research methods
Awareness, trial and usage (ATU) studies
See the full path from hearing about your brand to buying it again, and where customers drop off.
The questions an ATU study answers
Who knows you?
Unaided and aided awareness by age, income, city and area.
Who has tried you?
Trial rates, and what made people try or avoid your brand.
Who keeps buying?
Usage frequency, repeat purchase, switching and reasons for leaving.
How do they buy?
Where, when, how much and what they pay, including competing brands.
How ARS runs it
- A structured questionnaire tested on a small group before fieldwork begins.
- A sample spread across the cities, towns and rural areas that matter to your brand.
- Face-to-face or phone interviews in the local language by trained ARS teams.
- A report that shows the awareness-to-repeat funnel and where to act first.
It is the base for later brand tracking and consumer research.
Tell us what you need to know.
We will suggest the approach, timeline and cost, usually within one working day.