Research methods
Qualitative research: focus groups and in-depth interviews
Understand the why behind the numbers, from customers, dealers, doctors and decision makers, in their own language.
Methods we run
Focus group discussions
Small groups of target customers discussing a brand, product, advertisement or idea.
In-depth interviews
One-to-one conversations with customers, dealers, professionals and senior executives.
Store and home visits
Watching how people shop, use and decide, then asking why.
Expert interviews
Industry specialists and officials for market-entry and feasibility studies.
Why ARS
- Experienced moderators; our team includes moderators with more than ten years in banking and financial services research, several also teaching as faculty.
- Sessions in Tamil, Telugu, Kannada, Malayalam, Hindi and English.
- We recruit respondents who match your profile and screen them carefully.
- Client and respondent confidentiality is protected; see our quality and data protection page.
Qualitative work often comes before a survey; see consumer research and B2B market research.
Tell us what you need to know.
We will suggest the approach, timeline and cost, usually within one working day.