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India’s FMCG market is growing on rural demand, smaller packs and quick commerce. See the latest NielsenIQ numbers, the trends behind them and the research FMCG brands need before the festive quarter.

India’s car and two-wheeler sales are at record levels in 2026. See the latest SIAM and FADA numbers, what is driving growth, and the research questions automobile brands should ask before the festive season.

The difference between focus groups and in-depth interviews, when to use each, and how to get honest answers in qualitative research in India.

How independent household verification helps governments confirm that welfare benefits reach eligible families, and what a good verification study includes.

Why dealer and distributor surveys matter, what they reveal about competitors and market share, and how brands use them to choose new partners.

September 2026 newsletter from ARS Market Research: first-quarter growth of 7.8%, August GST, the PMI split between services and manufacturing, and what it means before the festive season.

New factories, GCCs and industrial parks change the villages and towns around them. A community needs assessment helps companies plan CSR, hiring and local engagement from day one.

Location, price band, configuration and competition decide whether a housing project sells. Here are six research studies Chennai developers can use before buying land or launching a project.

How food and beverage brands in India can use blind taste tests to compare recipes, benchmark competitors and launch products with confidence.

Hiring a market research agency in Chennai? Ask these 7 questions before you sign, from who does the fieldwork to how the findings will help your decision.