Consumer Research
Consumer Research Company in India
Understand what your customers actually think, want and do — not what you assume. ARS designs and fields consumer research across India, from Chennai households to national samples, in the local language of every region.
What consumer research answers
Usage & Attitude (U&A)
How people use a category today, what drives choice, and where the unmet needs are.
Brand Awareness & Health
Awareness, perception, associations and brand health versus competitors, tracked over time.
Customer Satisfaction & NPS
Structured satisfaction and Net Promoter Score tracking, with root-cause follow-up. Read our NPS guide →
Product & Concept Testing
Blind taste tests, product trials and concept testing before launch. See our taste-test guide →
Price Sensitivity
What consumers will actually pay, and how demand shifts with price.
Segmentation
Grouping consumers by need, behaviour or value to target and message more precisely.
How we field it
Depending on the objective, we run door-to-door household surveys, mall-intercept and central-location tests, telephone (CATI) and online surveys, focus groups and in-depth interviews — fielded by our own trained teams, not a subcontracted panel.
Why businesses choose ARS
Our Managing Directors are personally present on every engagement, not just at the proposal stage.
Our own field teams interview in Tamil and the local language of every region we cover.
Headquartered in Madipakkam, Chennai, with fieldwork experience across every major region of India.
1,00,000+ interviews within 15 days, when a study calls for it.
Have a consumer research requirement?
Tell us the decision you are facing. We will suggest the right approach, timeline and cost — usually within one working day.
Request a proposal →Call +91 97899 76662