COMPETITOR STUDY
Know your rivals better than they know themselves, and find the gap they leave open.
Five steps
1. List them
Direct rivals and the substitutes customers use instead.
2. Compare offers
Product, price, place, promotion.
3. Read reviews
Customer complaints show where rivals are weak.
4. Visit as a customer
See the experience first-hand.
5. Find your gap
Pick one thing you can do better and say it clearly.
Want a full competitor study?
Contact us for price audits, mystery visits and a clear map of your market.
Also read: Benefits of Market Research · Our books