STRATEGY TOOLS
Two simple tools, two different views of your business.
At a glance
SWOT
Strengths and Weaknesses inside your business; Opportunities and Threats outside it. Best for a quick health check.
PESTLE
Political, Economic, Social, Technological, Legal and Environmental forces. Best for a new market or a big decision.
Which first?
Use PESTLE to understand the environment, then SWOT to decide what your business should do about it.
Want it done with real data?
Contact us. Lists on paper are easy; evidence is what makes them useful.
Also read: How to Write a Business Plan · Our books