COST GUIDE
There is no single price list. Cost follows the question you ask and how widely you must ask it.
Five things that set the price
Sample size
More respondents mean more field time.
Method
Online costs less than face-to-face; interviews with experts cost more per person.
Geography
One city is cheaper than many districts or states.
Who you need
Ordinary households are easier than doctors, dealers or CXOs.
Reporting
A data table costs less than a full analysis with recommendations.
The best way to save
Start with a sharp question. A narrow, well-defined study is cheaper and more useful than a broad one.
Want a quote for your study?
Contact us with your question and we will suggest options for your budget.
Also read: How to choose a market research company · Our books