PRODUCT LAUNCH
Most new products fail not because they are bad, but because too few people wanted them.
Five quick tests
1. Search check
Are people already searching for it online?
2. Ten conversations
Would ten target customers pay for it today?
3. Pre-order
A small advance payment proves interest better than a compliment.
4. Pilot stall
Sell in one outlet or one weekend market.
5. Competitor gap
Is something similar already selling well?
Want proof before you invest?
Contact us for a demand study and a clear go or no-go.
Also read: How to Do Market Research · Our books