HIRING A RESEARCH PARTNER
A cheap study with the wrong answer is the most expensive study of all.
Ask these before you sign
1. Experience
Have you done a study like mine?
2. Method
Why this method for my question?
3. Field team
Who collects the data and how is it checked?
4. Sample
Who exactly will you ask, and how many?
5. Timeline
What is delivered, and when?
Five more questions cover data quality, confidentiality, reporting, what happens if results surprise you, and who you can speak to for references.
Ask us all ten
Contact us. We are happy to answer every one before you decide.
Also read: What does market research cost? · Our books