Solar and renewable energy is one of the fastest-growing sectors in India. More homes, factories, farms and institutions are looking at rooftop solar, solar pumps, wind and storage. Growth also brings crowded markets: many installers, many price offers and customers who compare quickly. Companies that win are the ones that know who will buy, where, and at what price. That is what solar market research in India is for.
Why research matters in a booming sector
A sector can be booming overall and still be difficult for one company in one city. Demand for rooftop solar in a Chennai apartment belt is different from demand in a Tiruppur textile cluster or a Jaipur industrial area. Subsidy awareness, electricity tariffs, roof space, finance access and trust in installers all vary. A feasibility study before you invest in inventory, staff or a new branch costs far less than a wrong location.
7 studies for solar and renewable energy companies
- Rooftop solar demand survey. Interview households, housing societies and small businesses to measure awareness, willingness to pay, expected payback and main worries.
- Commercial and industrial customer study. Speak to plant heads, finance heads and facility managers to learn how they decide on solar, open access or captive power.
- Installer and dealer channel study. Map the installers, EPC contractors and dealers in a city, their brands, volumes, margins and complaints.
- Price and tariff benchmarking. Compare quoted prices per kW, warranty terms and financing offers across competitors.
- Site and location feasibility. Compare cities and districts on demand, competition, grid and policy conditions before opening a branch or a project.
- Farmer and rural study. For solar pumps and rural systems, understand water use, diesel spending, subsidy use and repayment ability.
- Customer satisfaction and after-sales audit. Track installation quality, service response and repeat or referral intent through a customer satisfaction survey and mystery audits.
City-wise view
In Tamil Nadu, industrial and textile clusters such as Coimbatore, Tiruppur, Hosur and Salem are natural markets for commercial rooftop solar, while Chennai, Madurai and Trichy have strong residential and institutional demand. Beyond Tamil Nadu, Bengaluru and Hyderabad have large urban rooftop and commercial demand, Jaipur and Ahmedabad are important for utility-scale and industrial solar, Visakhapatnam and Bhubaneswar are growing industrial and coastal markets, and Mumbai, Pune, Kolkata and Delhi NCR bring dense commercial and residential buyers. Each needs its own sample and its own questions. A national average hides these differences.
What you get from a good study
- A clear view of customer segments and how big each is in your target cities
- The price band customers will accept, and what they compare you with
- Which channel (direct, installer, dealer, online) brings the best leads
- A shortlist of cities and a launch order, backed by field data
Read our complete guide to feasibility studies and our B2B market research guide to see how these studies are designed.
Cities we cover
ARS Market Research Services is based in Chennai and runs field studies across India with its own investigator network. We work in Chennai, Coimbatore, Madurai, Trichy, Salem, Tiruppur, Hosur, Bengaluru, Hyderabad, Visakhapatnam, Mumbai, Pune, Ahmedabad, Delhi NCR, Jaipur, Kolkata and Bhubaneswar, and in towns and villages across India. See all cities we serve.
Planning a solar or renewable energy project? Tell us the city and the decision you need to make. We reply with an approach, timeline and cost, usually within one working day. WhatsApp 9789976662 or request a proposal. You can also browse ready reports in the ARS Marketplace.