Healthcare is one of the most active sectors in India. New hospitals, diagnostic chains, specialty clinics, pharmacies and health-tech services are opening in metros and smaller cities. Patients are more informed and compare options before they choose. For a hospital group or a diagnostic lab, the main risk is not demand in general. It is opening in the wrong place, with the wrong services and the wrong price. Healthcare market research in India answers those questions with field data.
Why healthcare needs local research
Patients choose a hospital or lab for reasons that differ by city: distance, doctor reputation, insurance acceptance, waiting time, cost and family trust. A catchment around a Chennai suburb behaves differently from a Coimbatore or Madurai catchment, and a Tier-2 town can be very different again. A feasibility study before a new branch, a new specialty or a new diagnostic centre protects a large investment.
7 studies for hospitals, labs, clinics and pharmacies
- Catchment and location feasibility. Map population, income, existing hospitals and clinics, and travel time to judge where a new facility will fill.
- Patient choice study. Ask recent patients why they chose a hospital or lab, what they compared, and what made them leave.
- Patient satisfaction and NPS survey. Measure waiting time, staff behaviour, billing clarity and discharge experience. See our customer satisfaction and NPS guide.
- Referral doctor study. Speak to general physicians and specialists to understand how they refer patients and what they expect from a hospital or lab.
- Price and package benchmarking. Compare health check packages, consultation fees, scan and test prices across competitors.
- Mystery audit. Trained auditors experience reception, billing and service as a patient would. Our mystery audit guide explains the method.
- Pharmacy and retail channel study. Check stock, brand presence and customer preferences across chemists and pharmacy chains.
City-wise view
Chennai, Bengaluru, Hyderabad, Mumbai, Pune, Delhi NCR and Kolkata have dense hospital markets where differentiation by specialty, service and price matters. Coimbatore, Madurai, Trichy and Salem draw patients from wide districts around them, so reach and referral patterns matter. Hosur and Tiruppur have large working populations where insurance and employer health schemes shape demand. Ahmedabad, Jaipur, Visakhapatnam and Bhubaneswar are growing regional healthcare hubs. Each city needs its own sample.
What a good study delivers
- A ranked list of locations or services, with demand and competition data
- The reasons patients choose, stay or leave
- A price and package position that fits your target patients
- A baseline you can repeat each year to track improvement
Read our complete guide to feasibility studies to see how location and demand are assessed.
Cities we cover
ARS Market Research Services is based in Chennai and runs field studies across India with its own investigator network. We work in Chennai, Coimbatore, Madurai, Trichy, Salem, Tiruppur, Hosur, Bengaluru, Hyderabad, Visakhapatnam, Mumbai, Pune, Ahmedabad, Delhi NCR, Jaipur, Kolkata and Bhubaneswar, and in towns and villages across India. See all cities we serve.
Planning a healthcare project? Tell us the city and the decision you need to make. We reply with an approach, timeline and cost, usually within one working day. WhatsApp 9789976662 or request a proposal. You can also browse ready reports in the ARS Marketplace.