SURVEY METHODS
The easiest way to ask is not always the way that reaches your customer.
Quick comparison
Online
Fast and low cost. Best for urban, digital customers and B2B professionals.
Face-to-face
Reaches seniors, rural areas and shoppers who do not answer links. Slower, but more representative.
Phone
A middle path for quick, short questions.
The risk
If you survey online only, you hear only from people who are online. Match the method to your buyer.
Need a field team?
Contact us for face-to-face, phone and online surveys across Tamil Nadu and India.
Also read: Sample size · Our books