India’s textile and apparel market is vast and varied — from traditional dhotis, sarees and lungies to modern fashion retail. Preferences change by region, season and generation. Brands that listen closely to customers and retailers grow faster.
Five research questions apparel brands ask
1. What do customers value most?
Fabric comfort, durability, colour fastness, design, fit or price? Consumer surveys rank what matters in each region and customer segment.
2. How strong is our brand?
Brand awareness and perception studies show how the brand compares with competitors and where it is losing customers.
3. What are retailers saying?
Retailer and dealer feedback reveals which designs sell, how competitors price and what schemes work.
4. Where should we open next?
Location and catchment studies identify the best towns and neighbourhoods for new showrooms.
5. Who should distribute for us?
Distributor appointment studies help brands enter new states with the right partners.
ARS experience in textiles and apparel
ARS has worked with leading textile and apparel names including Ramraj Cotton, Nandu Lungies, Naidu Hall, Co-optex and Pantaloons — from a showroom location study for Co-optex to a distributor appointment study for Nandu in Hyderabad.
Talk to ARS
Planning a launch, expansion or brand review? Send us your requirement, call or WhatsApp +91 97899 76662, or email lakshmiarsmrs@gmail.com.