SURVEY QUESTIONS
The quality of your answers depends on the quality of your questions.
A taste of what to ask
About the customer
“How often do you buy this product?”
About choice
“What made you pick your current brand?”
About price
“At what price would this feel too expensive?”
About improvement
“What one thing would make this better?”
Avoid these traps
Leading questions, two questions in one, and long lists of options. Each one quietly spoils your data.
Want the full 30-question set for your business?
Contact us and we will tailor the questionnaire and run the survey.
Also read: What Is Market Research? · Our books