STARTUP GUIDE
Falling in love with your idea is easy. Finding out if customers will pay for it is the real work.
Validate in four moves
1. Pain first
Talk to 20 target customers about the problem, not your product.
2. Competition
Find who already solves it and why customers still complain.
3. Price test
Ask what they would pay and who pays today.
4. Smallest launch
Sell a basic version to ten buyers before building more.
Why it pays
Investors and banks fund evidence. A few weeks of research can save a year of the wrong build.
Want a startup validation study?
Contact us. See our startup research.
Also read: Check demand before launch · Our books