Learn the break-even formula, a worked example with numbers, and five ways to lower your break-even point before you start or expand a business. Works for any country.
Break-Even Analysis: Formula, Worked Example and How to Use It Read More »
What the repo rate is, why the RBI raised it to 5.50% in October 2026, and what it means for your EMI, working capital and customer demand. A plain-language guide for business owners.
What Is the Repo Rate? How an RBI Rate Hike Changes Your Business Loan (2026 Guide) Read More »
Primary research collects new data directly from people; secondary research uses existing data. Learn the differences, examples, pros and cons, and how to combine them.
Primary vs Secondary Research: Differences, Examples and When to Use Each Read More »
What decides the price of a market research study in India: sample size, method, geography, questionnaire length, language, analysis and reporting. A plain-language guide with a quoting checklist.
How Much Does Market Research Cost in India? 7 Factors That Decide the Price Read More »
A beginner’s guide to starting an online business in 2027: choose a product, check demand, set up a store, take payments, register your business and win your first 10 customers. Works in any country.
How to Start an Online Business in 2027: 7 Low-Cost Steps for Beginners Read More »
Customer acquisition cost (CAC) shows what you spend to win one new customer. Learn the CAC formula, a worked example, how to compare it with customer lifetime value and six ways to lower it.
Customer Acquisition Cost (CAC): Formula, Worked Example and 6 Ways to Lower It Read More »
A unique selling proposition tells customers why they should buy from you and not from anyone else. Learn what a USP is, four steps to write one and ten ready examples of the format.
What Is a Unique Selling Proposition (USP)? How to Write Yours in 4 Steps Read More »
Profit on paper does not pay salaries. Nine practical cash flow management tips for small businesses in any country, with a simple 13-week cash forecast and a worked example.
Cash Flow Management for Small Business: 9 Practical Ways to Never Run Out of Money Read More »
What research a TV channel, radio station, OTT platform or cinema needs: audience, content, promo, ad and subscriber studies in India’s regional languages. By ARS Market Research, Chennai.
October 2026 newsletter from ARS Market Research: the new UPI merchant fee from 15 October, urban consumer sentiment, Tamil Nadu’s new welfare schemes and what each means for business decisions.