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A practical checklist for buyers: how to check a Chennai research partner’s fieldwork, languages, data quality and confidentiality before you sign.

Almost half of Chennai’s urban population lives outside the Corporation limits. Here is what that means for sampling, language and fieldwork in any Chennai survey.

Econometrics in plain words: how to use your sales data to find what really drives results, with a worked discount-versus-festival example, uses for pricing and forecasting, and a simple checklist.

Market segmentation splits buyers into groups with similar needs so you can serve each one better. Learn the 4 types, examples and a 5-step method.

A business plan turns an idea into numbers a bank, investor or partner can trust. Learn the 9 sections, a worked example and a checklist you can use today.

Chennai and Tamil Nadu attract manufacturers, service firms and consumer brands. Here is what to research before you enter.

What decides the price of a market research study in India, and how overseas companies can set a sensible budget before asking for quotes.

A yearly survey of parents, teachers and students shows a school founder where to improve. Here are the five things to measure and how to act on them.

Time zones, languages, data protection, payment and quality control: what overseas companies should check before hiring a market research agency in India.

Planning to enter India? An 8-step guide for overseas companies: define the decision, size the market, choose cities, run local-language fieldwork and test price before you commit capital.