ARS Insights · Hyderabad Research Guide
Surveying Hyderabad: old city, new city, wider region
Telugu, Urdu and Hindi shape the city differently by area. Your sample frame and language plan need to reflect that.
~6.8 million
inside the municipal limits (Census 2011)~7.7 million
in the Urban Agglomeration (Census 2011)Telugu, Urdu, Hindi
the three main interview languagesWhat to plan for
- Boundary: the municipal area, the Urban Agglomeration and the wider metropolitan region give different universes. Name the one your brief uses.
- Language by area: the old city has a strong Urdu-speaking base, while newer areas lean Telugu and Hindi-English.
- Growth corridors: the western and outer areas have grown fast since 2011. Check current layouts with your field partner.
- Mixed consumers: technology-sector households and traditional neighbourhood households behave differently, so quota by locality as well as by income.
Screener pointers
- Locality and PIN code.
- Mother tongue and interview language.
- Household class and occupation.
- Age and gender quotas applied last.
Planning a Hyderabad study?
ARS covers Hyderabad with local-language field teams and has delivered distributor studies there.
Frequently asked questions
Which languages should a Hyderabad survey use?
Telugu, Urdu and Hindi, with English where the target group prefers it.
Should the sample cover the whole urban area?
For consumer and retail work, usually yes. Use the municipal limit only when the brief requires it.
Does ARS work in Hyderabad?
Yes. Hyderabad is one of the cities ARS covers, including distributor and retail studies.
Related guides
Sources: Census of India · MoSPI · ESOMAR. Figures are rounded Census 2011 values.