Free Survey Questionnaire Templates for Students and Businesses

Free Survey Questionnaire Templates

Copy and adapt these ready-to-use questionnaire templates for college projects, PhD and MBA research, and small business surveys. Each template is short on purpose: long surveys get abandoned.

1. Customer satisfaction survey (8 questions)

  1. How satisfied are you overall with [product/service]? (1 = Very dissatisfied, 5 = Very satisfied)
  2. How satisfied are you with the quality? (1 to 5)
  3. How satisfied are you with the price you paid for what you got? (1 to 5)
  4. How satisfied are you with the staff or support? (1 to 5)
  5. How likely are you to recommend us to a friend or colleague? (0 to 10) (this gives the Net Promoter Score)
  6. What is the one thing we should improve?
  7. How long have you been our customer? (Under 6 months / 6 to 12 months / 1 to 3 years / Over 3 years)
  8. Age group and city (optional)

2. Brand awareness survey (7 questions)

  1. When you think of [category], which brands come to mind first? (open answer)
  2. Which of these brands have you heard of? (list, tick all)
  3. Which have you used in the last 3 months?
  4. Which do you use most often?
  5. Why do you prefer that brand? (price, quality, availability, trust, other)
  6. How likely are you to try [your brand]? (1 to 5)
  7. Age group, gender, city

3. New product concept test (7 questions)

  1. Read the concept description. How appealing is it? (1 to 5)
  2. How likely would you be to buy it at Rs [price]? (1 to 5)
  3. What do you like most about it?
  4. What do you dislike or find confusing?
  5. What price would be too expensive? What price would be so cheap you doubt the quality?
  6. Where would you expect to buy it? (shop, online, both)
  7. Age group, income band, city

4. Student and PhD research survey (structure)

  • Section A: Respondent profile (age, gender, education, occupation)
  • Section B: Main variables measured on a 5-point Likert scale (1 = Strongly disagree, 5 = Strongly agree). Use 4 to 6 statements per variable.
  • Section C: Outcome or behaviour questions
  • Section D: One open-ended question for qualitative insight

Rules for good questions

  • One idea per question. Avoid "How satisfied are you with the price and quality?"
  • Avoid leading words such as "excellent" or "poor".
  • Keep scales consistent across the survey.
  • Always pilot with 10 to 15 people before the full survey.

Need help?

We design questionnaires, collect data in Tamil, English and other languages, and deliver cleaned data with analysis. Use the sample size calculator, read the PhD data collection guide, or see our PhD data collection service. Questions: admin@arsmrs.in or WhatsApp +91 97899 76662.