REAL ESTATE RESEARCH
Chennai has many micro-markets, and a launch that sells in one corridor can stall five kilometres away. Research tells you which buyer, which price and which size to build.
By ARS Market Research Services, Chennai. For builders, plot promoters, landowners and investors.
Why city-level data is not enough
Reports often give one city-wide average for price and demand. A buyer, however, compares your project with three or four others within a few kilometres. Rental yield, IT corridor jobs, school access, metro or road links and approvals vary street by street. The decisions that matter, what to build, at what size and price, need local evidence.
The 7 studies
1. Micro-market demand study
Who is buying in this locality, for what purpose (own use or investment) and how fast are projects selling?
2. Competing project audit
Visit nearby launches: unit sizes, price per square foot, amenities, payment plans and unsold stock.
3. Buyer survey
Interview likely buyers on budget, preferred size, loan dependence, must-have amenities and deal-breakers.
4. Product-mix test
1BHK, 2BHK or 3BHK; apartments, villas or plots. Match the mix to the buyer, not to what the builder prefers.
5. Pricing and absorption study
What price sells at what pace? Slow sales raise your finance cost every month.
6. Rental and investor study
Rents, vacancy and tenant profile near offices, colleges and hospitals, important for investor buyers.
7. Approval and risk check
Confirm title, approvals and registration with the authorities, including Tamil Nadu RERA, and list the risks that could delay launch.
The sales-pace test (illustration only)
| Item | Illustration |
|---|---|
| Units in the project | 120 |
| Sales needed to cover construction finance | 6 units a month |
| Sales competing projects achieve nearby | 3 to 4 units a month |
| Result | Pace gap: reduce size, change mix or price, or phase the launch |
A gap like this is far cheaper to find before the foundation than after. These figures only show the method; they do not describe any real project or forecast any market.
Who uses this research?
- Builders choosing between two plots of land.
- Plot promoters deciding layout size and pricing.
- Landowners comparing joint development offers.
- Investors and NRIs checking rental demand before buying.
- Banks and funds testing a developer’s sales assumptions.
Planning a launch or a land purchase in Chennai?
ARS Market Research Services runs buyer surveys, competing-project audits and feasibility studies across Chennai and Tamil Nadu. Independent field data, delivered in plain language. See our Tamil Nadu research work.
Our business books and reports
Our four practical guides explain licences, loans, schemes and low-investment ideas in plain language: see all books. For ready-made market reports, visit the ARS Marketplace.