RESEARCH BASICS
Read what exists first. Ask new questions only for what is missing.
Side by side
Primary
Fresh data from your own customers. Specific and current, but takes more time and money.
Secondary
Published reports and data. Quick and cheap, but not tailored to your exact question.
A smart order
Start with secondary research to learn the market, then run a small primary study to fill the gaps. This keeps cost low and answers sharp.
Not sure which you need?
Contact us. We will suggest the lightest study that answers your question.
Also read: What Is Market Research? · Our books