PRICING
Price is the fastest lever on your profit, and the one most often set by guesswork.
Three ways to find your price
Ask customers
At what price is it a bargain, fair, expensive, too expensive?
Watch competitors
Compare what similar products really sell for, not list prices.
Test small
Try two prices in two outlets or two weeks and compare sales.
Remember
The right price covers your cost, matches the value customers see and beats the next best alternative.
Want a price you can defend?
Contact us for a pricing study built on real customers and competitors.
Also read: Break-even point · Our books