Market Research for NGOs and CSR Teams: How to Show Real Impact

IMPACT RESEARCH

“We helped 5,000 people” is an activity. “Their lives changed this way” is impact.

What good impact research shows

Baseline

Where beneficiaries stood before the programme.

Change

What improved afterwards, in their own words and numbers.

Reach

Who benefited and who was missed.

Lessons

What to fix before the next funding round.

Also read: Research for waste pickers and recycling programmes · Our books