Market Research in India for US Companies

American brands, startups and investors increasingly look at India for customers, suppliers and talent. ARS Market Research Services in Chennai gives US teams a single point of contact for primary research in India: who will buy, at what price, through which channel, and against which competitors.

Questions US companies bring to us

Is there real demand for our product in India, and in which cities first?
What price will Indian consumers or businesses accept, and how does it compare with local and imported rivals?
Which distributors, dealers or retailers should we approach, and what margins do they expect?
How do we find and vet Indian suppliers or manufacturing partners?
What do customers of our Indian subsidiary or franchise actually think of us?

Research we run for you

Market entry studies: market size, segments, competitors, regulation, route to market.
Consumer research: surveys, focus groups and concept or product tests in English and regional languages.
B2B and dealer research: in-depth interviews with buyers, plant heads, dealers and distributors.
Competitor and pricing intelligence.
Mystery shopping and retail audits to check how your product is sold in stores.
Customer satisfaction and NPS for Indian operations.

Working with a US team

Calls scheduled around US time zones, with written updates by email.
English questionnaires, English reports, and an NDA on request.
Fieldwork in Tamil, Kannada, Telugu, Hindi and English, with back-checks on interviews.
A proposal usually within one working day of your brief.

Industries

FMCG and food, healthcare and pharma, banking and financial services, technology, manufacturing, retail, automobile and education.

FAQ

Do I need an Indian entity to commission a study?

No. We work with overseas companies directly and agree scope, timeline and fees in the proposal.

Can you cover more than one Indian state?

Yes. We have field coverage across South India and work with partners for other regions; the proposal states exactly who covers what.

How do I start?

Email admin@arsmrs.in or WhatsApp +91 97899 76662 with a short brief, or use our contact page.

ARS Market Research Services Pvt. Ltd., Chennai, India | arsmrs.in