Startups • MSMEs • Retailers • Franchise buyers
Starting a business? We do the homework, so you can focus on building it.
From your first idea to the day you open, ARS tells you if the market is there, where to set up, what to charge, and gives you the reports your bank or investor will ask for. You bring the idea. We handle the research.
Get a free discovery call →Call +91 97899 76662 | +91 98846 42837WhatsAppWho we help
Every week, people call us with the same questions: Will this work? Where should I open? How much will it cost? Will the bank fund it? Whatever the size of your business, the answers start with the right research.
Startups & incubated founders
Validate your idea, size your market and build the numbers for your pitch deck before you meet investors.
MSMEs & manufacturers
Find new buyers and dealers, enter new districts or states, and prepare feasibility reports for bank loans.
Shops, restaurants & retailers
Choose the right location, understand the local customer and price correctly before you sign the rent agreement.
Jewellers & pawn brokers
Catchment and competition studies, customer preferences and new-branch feasibility for gold businesses.
Franchise buyers
Before you pay a franchise fee, check local demand, competition and realistic sales for that brand in your area.
Brands launching new products
Test the product, name, pack and price with real customers before a full launch.
Everything you need before you launch
Idea validation
Talk to real potential customers to find out if they need it, and what they would pay.
Feasibility study
Demand, competition, costs and a clear go or no-go view.
Business plan & project report
A structured report with market data for bank loans, subsidies and government schemes.
Investor-ready market data
Market size (TAM, SAM, SOM), growth and customer evidence for your pitch deck and VC meetings.
Location & catchment study
Footfall, local income, competitors nearby and the best site for your shop or branch.
Franchise evaluation
Independent check of a franchise offer against real local demand.
Competitor analysis
Who you are up against, their prices, strengths and gaps you can use.
Brand & launch research
Name, logo, pack, positioning and price tests with your target customers.
How it works
Choose your starting point
Idea Check
For first-time founders- Customer interviews
- Competitor snapshot
- Go or no-go summary
Launch Ready
Most popular- Full feasibility study
- Location or market study
- Business plan with market data
- Pricing guidance
Investor Ready
For funding rounds- Market sizing (TAM, SAM, SOM)
- Customer evidence survey
- Competitive landscape
- Data for your pitch deck
Price confirmed on request, based on your city, sample and timeline.
For incubators & accelerators
Incubators at IITs, IIMs, universities and state startup missions: give your founders access to real market research. ARS can support your cohort with validation studies, market sizing, and customer research at startup-friendly terms.
Partner with ARS →Common questions
I only have an idea. Is it too early to talk to you?
No. The best time to research is before you spend money. A short Idea Check can save you from a costly mistake.
Can your report help with a bank loan?
Yes. We prepare feasibility and market reports with the demand, competition and cost data that banks and government schemes usually ask for.
I am a small shop owner, not a big company. Do you work with me?
Yes. We work with shops, jewellers, pawn brokers, restaurants and small manufacturers, and scale the study to your budget.
Will my business idea stay confidential?
Yes. Our field moderators do not deal directly with clients, and we sign an NDA on request.
RAISING FUNDS OR INVESTING?
Market research for VCs, angel investors & incubators
Investors want proof the market is real. ARS runs independent field checks on market size, customers and competitors, before the term sheet and after.
See Research for Investors →ARS Business Guides · Books on Amazon
Choose the idea. Find the scheme. Then do the research.
Three books by Rajalakshmi Dhruvan, Managing Director of ARS, for first-time entrepreneurs, MSMEs and start-ups, written from more than fifteen years of field research across India.
50 Low-Investment Business Ideas in India Under ₹10 Lakh (2026)
Start-up costs, customers, licences, funding and monthly numbers for every idea. Paperback.
Buy on Amazon
Government Schemes, Loans and Subsidies for MSMEs and Start-ups in India 2026
MUDRA, PMEGP, CGTMSE, Stand-Up India, Startup India and state schemes explained simply. Kindle.
Buy on Amazon
Tamil Nadu 100 Business Opportunities 2026–2030
Investment, customers, districts, licences and government schemes for 100 business ideas. Paperback.
Buy on AmazonAll ARS books and instant PDF downloads are on the Books page. Need a bank-ready project report? See DPR support for bank loans.
Tell us about your business idea
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