Industry • FMCG, Food & Beverages
FMCG & food research, from kitchen to kirana.
Consumer, product, retail and distributor research for FMCG, packaged food, dairy and beverage brands — in metros, small towns and villages.
Request a proposal →Call +91 97899 76662 | +91 98846 42837WhatsApp
FMCG experience
ARS clients in FMCG and food include CavinKare, ITC, Asian Foods, KC Milk and KALS Beverages. Our field teams interview housewives, shoppers, shopkeepers and distributors face to face, and our directors are personally present in the field on every study.
Research we conduct
Usage & attitude studies
Who buys, how often, which brands and why — for any food, beverage or personal-care category.
Product & taste tests
Home-use and central-location tests for new recipes, packs and variants before launch.
Retail & shelf audits
Availability, visibility, pricing and competitor presence across kiranas, supermarkets and chemists.
Distributor & retailer studies
Margins, schemes, credit and satisfaction across your distribution channel.
Brand health tracking
Awareness, consideration and preference tracking against key competitors.
Rural & Tier 2 research
Village and small-town consumer studies for brands expanding beyond metros.
Categories we research
Planning an FMCG study?
Share your brief and get a proposal within one working day.
Request a proposal →Call +91 97899 76662 | +91 98846 42837WhatsApp