Competitive Intelligence
Competitor Analysis & Competitive Intelligence in India
Know what your competitors actually do, not just what they say. ARS combines desk research with field verification — store audits, mystery shopping and pricing checks — to give you an evidence-based view of the competitive landscape.
What we research
Competitor Profiling
Product range, positioning, pricing and go-to-market approach of named competitors.
Pricing Benchmark
Field-verified pricing across outlets, channels or regions — not desk estimates.
Mystery Shopping & Store Audits
First-hand assessment of a competitor’s service, staff and in-store experience. Read our mystery audit guide →
Market Share Assessment
Estimating relative share and momentum where syndicated data doesn’t reach.
Distribution & Visibility Audit
Where competitors are stocked, displayed and promoted, versus where you are.
Advertising & Promotion Tracking
What competitors are spending on, and how often, across channels.
Why businesses choose ARS
Our own investigators visit outlets and speak to staff — not automated data pulls.
Our Managing Directors are personally present on every engagement, not just at the proposal stage.
Headquartered in Madipakkam, Chennai, with fieldwork experience across every major region of India.
Documented methodology, ready to support a pricing, positioning or investment decision.
Need a read on the competition?
Tell us who you want to understand and why. We will suggest the right approach, timeline and cost — usually within one working day.
Request a proposal →Call +91 97899 76662