Dealers and distributors talk to your customers every day. They know which brands move fastest, what competitors are offering and why sales are rising or falling. A dealer and distributor survey turns that ground-level knowledge into decisions.
What channel research reveals
- Channel satisfaction: margins, credit terms, delivery, schemes and support
- Competitor activity: prices, offers and which brands dealers push
- Market share estimates by town, district or region
- Customer feedback passed on at the counter
Choosing distributors for a new market
When a brand enters a new city, the wrong distributor can slow growth for years. A distributor appointment study identifies potential partners and assesses them on reach, financial strength, warehousing, existing brands handled and reputation with retailers. ARS carried out such a study for Nandu Lungies in Hyderabad.
Getting honest answers
Dealers may hesitate to criticise a brand directly. An independent research agency, interviewing in the local language and assuring confidentiality, usually gets more candid feedback than the brand’s own sales team.
Channel research with ARS
ARS conducts dealer, distributor and retailer surveys across Tamil Nadu and India for textile, FMCG, consumer durables and industrial brands. Send us your requirement, call or WhatsApp +91 97899 76662, or email lakshmiarsmrs@gmail.com.