Clients We offered
DETAILED STUDY FRAMEWORK
Education & Schools
Project Objective:
Assess school perception, academic quality, teacher effectiveness, and student satisfaction.
Criteria:
Parents, students (Grades 6–12), teachers, alumni, administrative staff.
Sample Size:
200–800 parents + 300–900 students + 40–60 teachers.
Methodology:
Student & parent surveys, teacher evaluations, infrastructure benchmarking.
Expected Output:
Education quality index, improvement roadmap, stakeholder sentiment. (education excellence audit)
Retail & E-Commerce
Project Objective:
Decode buying triggers, online/offline journey patterns, conversion blockers.
Criteria:
Regular online buyers, mall shoppers, loyalty program users.
Sample Size:
300–700 customers + 50 store audits
Methodology:
Shopper intercepts, e-commerce heatmap analysis, digital journey mapping.
Expected Output:
Conversion improvement strategy, category insights, customer experience upgrades. (omnichannel behaviour insights)
Real Estate Developers
Project Objective:
Evaluate project feasibility, buyer expectations, and price corridors.
Criteria:
Property seekers (1BHK, 2BHK, 3BHK), investors, brokers.
Sample Size:
150–400 buyers + 20–30 brokers.
Methodology:
Price sensitivity surveys, location attractiveness audits, competitor mapping.
Expected Output:
Project viability score, recommended pricing, segment-specific demand. (real estate demand mapping
Manufacturing & Industrial
Project Objective:
Identify industry demand, supply chain gaps, vendor performance, and technology readiness.
Criteria:
Plant heads, purchase managers, distributors, B2B clients.
Sample Size:
40–120 industry experts.
Methodology:
In-depth B2B interviews, supply chain mapping, cost benchmarking studies.
Expected Output:
Industrial demand assessment, procurement roadmap, capacity optimisation. (industrial market signals)
Startup Ecosystem
Project Objective: Validate new business ideas, product-market fit, customer desirability, and pricing. Criteria: Target users, early adopters, tech users, potential B2B clients. Sample Size: 100–300 consumers + 15–25 experts. Methodology: Concept testing, MVP trials, competitor analysis, WTP (willingness to pay). Expected Output: Go-to-market strategy, investor-ready insight pack, risk reduction blueprint. (startup idea validation)
Banking & Financial Services
Project Objective: Analyse digital banking adoption, saving/investment habits, and loyalty drivers. Criteria: Salary earners, business owners, loan users, app users. Sample Size: 300–500 customers. Methodology: Financial behaviour surveys, app usability testing, segmentation modelling. Expected Output: Customer personas, digital adoption drivers, retention improvement plan. (financial behaviour insights)
Insurance Providers
Project Objective: Understand policy awareness, renewal behaviour, trust gaps, coverage needs. Criteria: Existing policyholders, non-policyholders, claim experience users. Sample Size: 250–450 consumers. Methodology: Perception studies, claim journey analysis, pricing expectation analysis. Expected Output: Better product design, improved communication, higher retention. (protection preference modelling)
Hospitality & Hotels
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Tourism & Travel Agencies
Project Objective: Identify travel motivations, popular destinations, and package attractiveness. Criteria: Domestic travellers, abroad travellers, frequent flyers. Sample Size: 250–400 travellers. Methodology: Journey mapping, preference testing, seasonality analysis. Expected Output: Target segment definition, package optimisation, destination demand ranking. (travel behaviour analysis)
Our Clients
Our clients are at the heart of everything we do.
FMCG & Food Brands
Project Objective: Evaluate consumer acceptance for new food/beverage products, pricing sweet spots, packaging appeal, and retail performance. Criteria: Urban & semi-urban consumers, frequent buyers, GT/MT retailers, category experts. Sample Size: 200–600 consumers + 40–60 retailers + 10–20 experts. Methodology: U&A surveys, sensory testing, retail audits, in-home usage tests, competitor mapping. Expected Output: Clear go-to-market direction, ideal pricing, preferred variants, retail readiness mapping. (FMCG insights India, UAE, Singapore)
Healthcare & Pharma
Project Objective: Understand therapy preferences, prescription behaviour, and patient journey gaps. Criteria: Doctors, surgeons, pharmacists, patients, hospital management. Sample Size: 50–150 HCPs + 150–300 patients + 20 pharmacists. Methodology: KOL interviews, HCP online surveys, hospital audits, patient depth interviews. Expected Output: Treatment trends, unmet patient needs, therapy adoption roadmap. (healthcare behavioural patterns)
Electric Vehicles (EV)
Project Objective: Measure EV adoption interest, charging infrastructure concerns, and buyer expectations. Criteria: Car owners, two-wheeler users, fleet operators, EV dealers, prospective buyers. Sample Size: 300–600 consumers + 40–80 dealers. Methodology: Feature trade-off surveys, FGDs, pricing analysis, dealer interviews. Expected Output: EV readiness score, ideal price band, key motivators & barriers. (EV buying behaviour India/Europe)
CONSUMER EXPERIENCE & LIFESTYLE SECTORS
Aviation & Airlines (13) – Measure satisfaction, service gaps, pricing acceptance among 300–500 flyers via onboard/digital surveys → Cabin upgrades & pricing insights.
Telecom & Internet (15) – Understand network satisfaction & churn (300–600 users) via NPS & digital analytics → Retention & service enhancement.
EdTech (16) – Evaluate learning outcomes & usability (200–500 users) → Better product & content.
Mobile & Gadgets (17) – Identify feature & pricing preferences (300–500 users) → Product roadmap & pricing corridors.
Apparel & Fashion (18) – Map style & comfort triggers (250–450 shoppers) → Trend-based planning.
Jewellery (19) – Analyse design demand & trust drivers (200–350 buyers) → Higher store conversion.
Beauty & Personal Care (20) – Assess product performance & concerns (250–500 consumers) → Winning formulations & variant mix.
Sports & Fitness (21) – Understand motivators & spending (200–350 users) → Program optimisation.
Gyms & Wellness (22) – Evaluate service quality & dropout reasons (200–300 members) → Retention strategy.
Hospitality Services: Cafés/Restaurants (35) – Taste, ambience, and service assessment (200–350 diners) → Menu & service enhancement.
Home Décor & Furnishing (50) – Style, colour, and design preferences (200–350 buyers) → Trend-aligned product direction.
DIGITAL, MEDIA & ENTERTAINMENT
Food Delivery & Cloud Kitchens (29) – Menu, pricing & delivery experience (250–400 users) → Menu optimisation & positioning.
OTT & Entertainment (30) – Content preference & subscription drivers (300–500 users) → Content strategy & growth levers.
Gaming & Esports (31) – Device preference, engagement & monetisation (200–400 gamers) → Feature & revenue strategies.
Cosmetics & Luxury Brands (32) – Premium perception & spend willingness (150–300 buyers) → Luxury cues & premium feasibility.
Media, Advertising & Branding (45) – Audience behaviour & campaign impact (300–600 users) → Creative & ROI improvement.
HOME, LIFESTYLE & APPLIANCES
Electronics & Appliances (26) – Feature expectations & energy-saving behaviour (250–500 users) → Winning feature sets & pricing.
Household & Cleaning (33) – Cleaning habits, fragrance & pack needs (250–450 users) → Format/fragrance optimisation.
Water Purifiers & Wellness Devices (44) – Adoption drivers & maintenance barriers (200–350 users) → Service & feature opportunities.
Kids, Toys & Infant Products (49) – Safety, design & spending analysis (200–400 parents) → Product & pricing guidance.
Pet Care & Nutrition (38) – Feeding preferences & brand loyalty (200–300 users) → Formulation & behaviour insights.
FOOD, AGRICULTURE & SUPPLY CHAIN
Logistics & Warehousing (14) – Distribution efficiency & TAT improvement (50–120 experts) → Cost reduction & reliability.
Agriculture & Agri-Tech (28) – Farmer needs, adoption & seasonal demand (200–500 individuals) → Agri-input acceptance & tech potential.
Food Processing & Agri Value Chain (43) – Processing demand & cold chain gaps (40–100 players) → Supply optimisation & margin outlook.
SERVICES, HEALTHCARE & SOCIAL SECTORS
Hospitals & Clinics (23) – Patient satisfaction & care gaps (200–400 patients) → Better patient experience.
NGOs & Foundations (24) – Impact measurement & beneficiary satisfaction (200–600 individuals) → Outcome scorecards & improvement.
Government Services (25) – Citizen experience & unmet needs (300–700 respondents) → Policy improvement roadmap.
Courier & Delivery (40) – Delivery speed & service issues (200–300 users) → Operational uplift & customer delight.
Corporate Training & HR (42) – Skill gaps & training impact (200–400 employees) → L&D improvement.
TECHNOLOGY, B2B & INDUSTRIAL
Construction & Infrastructure (27) – Material demand & feasibility (40–120 experts) → Trend & opportunity mapping.
Printing, Packaging & Corrugation (36) – Sustainability & material usage (40–80 B2B clients) → Packaging insights.
Textile & Garment Manufacturing (37) – Design demand & export potential (40–100 respondents) → Fabric & capacity trends.
Hospitality Technology (POS/Cloud) (48) – Adoption readiness & integration challenges (100–200 businesses) → Tech adoption roadmap.
FinTech (41) – Digital payment & savings behaviour (300–500 users) → User segmentation & monetisation.
ENERGY & SUSTAINABILITY
Renewable Energy: Solar/Wind (34) – Adoption interest & ROI (150–300 users) → Barriers & potential mapping.
Renewable Mobility: E-cycles/E-scooters (47) – Eco-transport acceptance & pricing (200–400 users) → Demand forecast & infrastructure needs.
Luxury Real Estate (46) – Premium buyer motivations (100–200 buyers) → Amenities & pricing guidance.