- Method: IDI
- Industry: Medical
CANCER DIAGNOSTIC TOOLS STUDY
Background
The client is a precision oncology company. They develop cancer diagnostic tools, including liquid biopsies.
Research Objectives
The client is looking to conduct research on the Singapore marketplace for their product, a liquid biopsy product test for cancer detection and treatment selection. The research objectives are:
- Understand landscape of diagnostic tools for cancer detection & treatment selection, inclusive of the tools which are used, higher cognitive process on the tools used etc.
- Assess customer satisfaction, areas of improvements / unmet needs of target product and their services, which of other brands
- Information sources & preferred marketing platforms for related products
Approach
The study was conducted through virtual in-depth interviews with 10 oncologists in Singapore by our ARS MARKET RESEARCH SERVICES where there’s an equal mixture of users and non-users of their products.
Findings
The client found that
- Challenges of liquid biopsies and future applications of it
- High brand awareness and key factors for the selection of brand name of liquid biopsies
Application
Based on the findings from this study conducted by ARS MARKET RESEARCH SERVICES PRIVATE LIMITED our client could also use our recommendations to enhance recognition and reliability, affordability and usage data, communication on their products and services, among other recommendations.