Retail Store Expansion Feasibility Study – Chennai

Client Objective:
To evaluate the feasibility of launching a multi-category retail outlet in high-density commercial zones of Chennai including T Nagar, Velachery, and Anna Nagar.

Sample Design:
• Total Sample Size: 420 respondents
• Coverage: Walk-in shoppers, nearby residents, working professionals
• Geography: 5 km radius catchment area
• Method: CAPI + Intercept Surveys

Research Methodology:
• Footfall analysis and peak hour tracking
• Customer profiling and purchase behavior study
• Competitor benchmarking across 15 retail outlets
• Price sensitivity and category preference mapping

Key Insights:
• 68% of customers preferred one-stop multi-category stores
• High demand observed for apparel, groceries, and home essentials
• Price sensitivity moderate with strong preference for offers
• Peak footfall identified between 5 PM – 9 PM

Business Impact:
Provided a location-based expansion strategy with projected ROI, enabling the client to successfully launch the outlet with optimized product mix and pricing.

Hospital Patient Satisfaction & Experience Study – Chennai

Client Objective:
To measure patient satisfaction levels and identify service gaps across outpatient and inpatient services in a leading hospital chain.

Sample Design:
• Sample Size: 300 patients
• Segments: OP, IP, Attenders
• Method: CATI + Face-to-face interviews

Research Methodology:
• Patient journey mapping from entry to discharge
• Service quality evaluation (staff behavior, waiting time, cleanliness)
• Benchmarking against competitor hospitals
• Net Promoter Score (NPS) analysis

Key Insights:
• Waiting time emerged as primary dissatisfaction factor
• Strong trust in doctors but gaps in front-office experience
• 72% patients willing to recommend if service improves

Business Impact:
Enabled hospital to redesign patient flow, reduce waiting time by 30%, and improve patient retention.

Manufacturing B2B Demand Assessment – Tamil Nadu

Client Objective:
To assess industrial demand for MS pipes across districts in Tamil Nadu and identify high-growth markets.

Sample Design:
• Sample Size: 500 businesses
• Segments: Dealers, Contractors, Builders
• Coverage: 15 districts

Research Methodology:
• B2B interviews and dealer network mapping
• Demand estimation and consumption pattern analysis
• Competitor pricing and supply chain study

Key Insights:
• High demand in Tier 2 cities like Trichy and Salem
• Contractors prefer reliable supply over low price
• Brand awareness low but loyalty high

Business Impact:
Developed district-wise demand map enabling targeted expansion strategy and dealer network optimization.

Education Sector Parent Perception Study – Chennai

Client Objective:
To understand parent expectations, decision factors, and perception towards private schools in Chennai.

Sample Design:
• Sample Size: 250 parents
• Segments: Pre-school, Primary, High school
• Method: Online + Telephonic survey

Research Methodology:
• Decision driver analysis (fees, curriculum, safety)
• School brand perception mapping
• Competitor comparison study

Key Insights:
• 60% parents prioritize quality education over fees
• Safety and infrastructure key decision factors
• Strong demand for CBSE curriculum

Business Impact:
Helped institution refine positioning, optimize fee structure, and improve admission strategy.