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TYPE OF STUDY INVOLVED BY ARS

• Consumer Research
• Usage & Attitude study
• B2B Research
• Mystery Shopping
• Product testing
• Concept testing
• Test Marketing
• Net promoter score
• Market mapping
• Gap anlaysis on retail segment

• Competitor study
• Opinion polling
• Brand Research
• Business Location Analysis
• Market Sizing Research
• Feasibility study
• Retail audit

ARS Market Research Services Private Limited: Empowering Companies through Comprehensive Market Research

Introduction:

ARS Market Research Services Private Limited is a leading market research company dedicated to providing in-depth market analysis, competitor research, and valuable insights to businesses across various industries. With our extensive range of services and expertise, we aim to facilitate the development and growth of all companies. Our commitment to delivering accurate, reliable, and actionable market intelligence sets us apart as a trusted partner in achieving strategic goals. In this document, we will explore the key benefits of our services and how they can empower companies in their pursuit of success.

Key Benefit: Development for All Companies

At ARS Market Research Services Private Limited, our primary objective is to contribute to the development and growth of companies by equipping them with valuable market insights and analysis. We believe that informed decision-making based on comprehensive research is essential for companies to thrive in today’s competitive landscape. Our services provide the following key benefits:

1.In-depth Market Survey and Analysis:

• We conduct extensive market surveys in various regions, including Andaman Nicobar Islands, Andhra Pradesh, Arunachal Pradesh, Assam, and beyond. Our research methodologies capture the pulse of the market, identifying trends, preferences, and consumer behavior.
• Through our meticulous data analysis, we help companies gain a deeper understanding of their target audience, market dynamics, and opportunities for growth. This knowledge enables them to make informed decisions and develop effective strategies.

2.Competitor Analysis and Insight:

• Our expert team specializes in competitor analysis, providing a comprehensive understanding of the competitive landscape in different regions. We cover states like Bihar, Chandigarh, Chattisgarh, and more.
• By examining competitor strengths, weaknesses, market positioning, and strategies, we assist companies in identifying areas for improvement, differentiating themselves, and gaining a competitive edge. Competitor analysis is vital for success in the dynamic business environment.

3.Customized B2B Market Research:

• Understanding the B2B landscape is crucial for companies looking to expand their reach and build successful partnerships. We offer tailored B2B market research services across states such as Delhi, Goa, Gujarat, and Haryana.
• Our research encompasses brand research, customer research, and company research. We provide valuable insights into market trends, customer preferences, and industry dynamics, helping companies make informed decisions and develop effective B2B strategies.

4.Strategic Brand Awareness Research:

• Building a strong brand presence is essential for long-term success. Our brand awareness research services cover states like Madhya Pradesh, Maharashtra, Manipur, Meghalaya, and more.
• We conduct in-depth studies to assess brand awareness, perception, and consumer sentiment. By identifying brand strengths and weaknesses, we help companies refine their branding strategies, enhance customer loyalty, and stand out in the market.

5.Market Intelligence and Trends:

• Staying ahead of market trends and consumer behavior is critical for companies to adapt and innovate. We provide market intelligence and trends analysis across states like Nagaland, Odisha, Pondicherry, Punjab, and more.
• Our research encompasses demographic analysis, consumer research, and market segmentation. By identifying emerging trends and changing customer preferences, we enable companies to align their offerings and marketing strategies with market demands.

6.Reliable Data Collection and Analysis:

• We employ robust data collection methodologies and analytical tools to ensure the accuracy and reliability of our research. Our data collection firms and research consultants operate across India, including states like Rajasthan, Sikkim, Tamil Nadu, Telangana, and Tripura.
• Through rigorous data analysis and interpretation, we provide companies with actionable insights and recommendations. Our reports and presentations offer a clear understanding of market dynamics, allowing companies to make data-driven decisions.

CASE STUDIES

CANCER DIAGNOSTIC TOOLS STUDY

• Method: IDI
• Industry: Medical

CANCER DIAGNOSTIC TOOLS STUDY

Background

The client is a precision oncology company. They develop cancer diagnostic tools, including liquid biopsies.

Research Objectives

The client is looking to conduct research on the Singapore marketplace for their product, a liquid biopsy product test for cancer detection and treatment selection. The research objectives are:

• Understand landscape of diagnostic tools for cancer detection & treatment selection, inclusive of the tools which are used, higher cognitive process on the tools used etc.
• Assess customer satisfaction, areas of improvements / unmet needs of target product and their services, which of other brands
• Information sources & preferred marketing platforms for related products

Approach

The study was conducted through virtual in-depth interviews with 10 oncologists in Singapore by our ARS MARKET RESEARCH SERVICES where there’s an equal mixture of users and non-users of their products.

Findings

The client found that

• Challenges of liquid biopsies and future applications of it
• High brand awareness and key factors for the selection of brand name of liquid biopsies

Application

Based on the findings from this study conducted by ARS MARKET RESEARCH SERVICES PRIVATE LIMITED our client could also use our recommendations to enhance recognition and reliability, affordability and usage data, communication on their products and services, among other recommendations.

TBI Biomarker Market Study

• Method: IDI
• Industry: Medical Device
• Markets: Hong Kong, Singapore

TBI Biomarker Market Study

Background

The client is a global health care company.

Research Objectives

The research objectives are to:

• Understand the journey of patients.
• Understand the procedures of every process
• Capture the overall market potential
• Find out the interest of the product

Approach

To get better findings, a total of 10 interviews were conducted with Physicians and a research of secondary was also conducted by MARKET RESEARCH COMPANIES IN CHENNAI.

Findings

With the help of findings the client was able to get a thorough knowledge of overall market landscape and the barrier for adopting the product as well as the reasonable price point for their launch of the product.

Gamers Study

• Method: IDI
• Industry: Gaming
• Market: Japan

Gamers Study

Background

To localize the game and also to introduce the game into the Japan market, a new game has been developed.

Research Objectives

The objective for this research is:

To learn people’s mind: Find out what they like and dislike

• To discover the target audience of the game:Find out who would appeal to this game in order to market it successfully

Approach

With the help of 5 male mobile action gamers in Japan a study was conducted through virtual play test and a short discussion.

Findings

The client found from MARKET RESEARCH FIRMS IN INDIA that

• Many have expressed enthusiasm for the game
  • The game gave them a sense of accomplishment and achievement after each win and also it was easily understandable to learn.

With the help of the study it was easy to understand the mind of the players and the study helps to improve the game before launching it into Japan market.

Licit Research in Philippines

• Method: CATI
• Industry: Legal
• Market: Philippines

Licit Research in Philippines

Background

Ours is a return client who wanted to update the findings from a previous study done some years ago. This is regarding legal research tools, and the needs for specific legal tools demanded by legal professionals.

Research Objectives

The aim of the study was to assess the following:

• In Philippines how is the nature of legal firms

• For legal content how the platforms are used
• Appetite for different types of legal content
• Unmet needs, needs for the future and trends

Approach

Interviews were conducted with 105 legal professionals with the help of Computer Aided Telephone by Top Research Market Firm in India.

The respondents were a mix of

• Senior management
• Functional management
• Executive in research functions
• Those who provided legal services to clients as a lawyer
• Those who assisted lawyers in legal work as a paralegal, legal secretary/ assistant/ clerk etc.

Findings

With the help of case files, archives, commentaries, and the internet; majority of research was conducted. Electronic platform was one of the most preferred platforms for gaining legal information. The top 3 law types in Philippines were Criminal Law, Civil Law and Corporate Law.

Application

Based on study, our client had a better understanding of what the customers are in need of and this helped made more legal information available to customer while also improving the website design to allow easier and more user-friendly navigation.

Paint Study

Method: Phone Interview

• Industry: Paint
• Markets: Asia Pacific

Paint Study

Background

Our client supplies paint dispensers, paint shakers, and software. Their customers are from the paint industry.

Research Objectives

The aim of the study was to obtain information on customer satisfaction. Information such as likelihood of recommendation; and most important characteristics; in which areas to improve; and their competitors were collected.

Approach

With the help of questionnaire a study was conducted through phone interviews for 27 people by Marketing Research Agencies. The respondents were customers and channel partners of our client, and they came from 23 unique companies.

Findings

Based on the net promoter score our client was superior to other competitors. Quality of product, customer service & technical support were the 3 top valued characteristics rated by customers. Overall, our client was generally well rated in all the important key areas identified in terms of satisfaction.

Application

Our client used the information collected from this study to get a better position in the market and also to capture a larger market share. Our client also further improved on the 3 most important characteristics identified in the study to increase customer satisfaction.

6. Business Park Tenants

Method: Online Survey

• Industry: Real Estate
• Market: Singapore

Business Park Tenants

Background

The client is in real estate industry and owns business parks in Singapore.

Research Objectives

The aim of the study was to:

Identify the satisfaction level of tenants

• Identify areas which the property managers have done well and in which areas they have to improve

Approach

The study was conducted for tenants through online surveys ARS ASSESSMENT PRIVATE LIMITED .The survey was conducted for both single and multi-tenanted properties. To boost the rates of response and to speed up fieldwork, face-to-face interviews were conducted with some tenants who did not respond to the online survey.

Findings

On the whole, tenants rated their property managers well and had a good satisfaction. The overall satisfaction score was higher for single-tenanted properties compared to multi-tenanted properties.

Application

Our client can use the findings to further improve the services, such as maintaining clean toilets, since respondents were not very satisfied with the cleanliness of common toilets and were focused on hygiene which is the most important factor for healthy life, and there is also a need to improve services at some of the business parks since some business parks were rated very poor. By focusing on the poor rating and improving the services they are more likely to continue their lease with our client for a longer period of time.

Brand Management Research

Overview

During the past decade, we experienced dramatic changes in our world socially, economically, and politically. We also saw the fall of communism and growth of globalization.

With all these changes, it is clear that we are facing a new world order, a new way of running businesses, and a new way of living our personal lives. From a business perspective, the following are dramatic changes that have occurred in the past decade:

• The pace is faster.
• Businesses are instantly connected to their customers, suppliers, and distributors.
• Globalization has produced a truly global marketplace.
• There is so much information available that corporations need to continually interpret it and turn this into useful “intelligence” for their corporation.

Brand Management in the 1990s

• A reasonable or realistic brand or product development
• Traditional brand management measurement methods and techniques (e.g., syndicated tracking data)
• Traditional brand equity models
• Traditional brand management organizational structure within the corporation

In 21^st Century how Brand Management has changed

In rapidly changing and fast growing world, there is need for monitoring not only the performance of the brand on a global, but also looking for competitive and environmental conditions all over the world. These factors encouraged ARS MARKET RESEARCH SERVICES to conduct a study to identify the trends in brand management in the 21st century.

Our Approach to the Research

Our initial research was in Internet, press releases, media, financial statements.

During the next phase of our research, we interviewed opinion leaders and practitioners in brand management field with the help of ARS SERVICES. They are as follows:

• Leading authors
• Brand management professionals from best companies
• Senior most executives from advertising firms in North America, Europe, Asia, and Latin America

After analyzing the interviews the following has been observed:

Trend #1: Multidimensional Models vs. Two-Dimensional Models for Brand Positioning

The leading brand management firms used a wide range of two-dimensional models for positioning of brand. But, in 1990s this lost effect as world has been rapidly changing and more complex has to be developed to get better positioning.

To meet this need, scholars and practitioners have developed multi-dimensional for positioning the brand:

• To produce techniques which allow the firm to map the brand through the consumer’s eyes.
• To define lead, strategic, and support brands.
• To use a non-linear brand management sales approach to position the brand in selected market segments.

The Brand Molecule Approach

Essentially, creating the Brand Molecule Portfolio Map is a three-step process. Although quantitative data is reviewed and there is a certain amount of quantitative analysis, the final mapping is based on the informed decisions or judgments of the brand managers.

Step 1: Create a long list of brand to be included in the portfolio

Step 2: Determine which is the leading brand

Step 3: Assign values to the different criteria and map the molecule.

The brand molecule approach can be used to map and position brands that are global, regional and local.

Trend #2: Incorporation of Environmental Information into the Brand Management Process

In this rapidly changing world, brand leaders have learned the value of tracking information on environment on a continual basis and incorporating the information into brand management models and positioning.

The following are examples of environmental information that is being tracked and integrated into brand management tracking systems and models:

Product information on competitors

Lifestyle of consumer

• Local psychographic information
• Local cultural trends
• Socio-economic factors

The following are examples of sources of information on environment:

• The media and the press
• The sales force
• Consumers
• Trade associations and industry colleagues
• Rumors
• Local demographic information

The following are the benefits of tracking environmental information and integrating the information into the brand management process and systems:

• The firm is able to address the changing psychology of the consumer, which is often driven by emotions and reactions to the local environment.
• Consumers need brands according to their changing lifestyles, which are driven by their external environment.
• Integration of environmental trends into the brand management process enables companies to take an “inside-out” perspective into their brand management process and systems.

Trend #3: Expansion of Brand Management Processes and Organization to the Global, Regional, and Local Levels

With the globalization of corporations in the past decade, many brand management organizations have organized themselves on a global, regional and local basis.

Most of the interviewed brand management executives indicated that Global and Regional Vice Presidents of Marketing develop the brand strategy and planning. However, there is wide difference between firms with regards to the role and authority of local brand management. Depending on the culture of the firm and the types of products, local brand management can have a significant degree of decision-making and control of budgets. Overall, our findings indicate the following trends:

• Strategy and Planning – primarily controlled at the global and regional levels
• Implementation – primarily controlled at the regional and local levels

Evaluation – performed at all levels; most tools and measures are standardized

Conclusions

Overall, brand management has evolved from “product-centric” to “consumer-centric” in the 21st century and the research has given a thorough knowledge of what consumers are seeking in the present world and functional area of brand management will continue to grow as the global environment becomes more complex.

8. DRINKFINITY

Situation

With a purpose led vision PepsiCo launched a new brand. For the consumers to create their own experience, PepsiCo wanted to bring out a beverage which could be better for the planet and the people who drink it. To get the fans inspired with new blends and ingredients, Drinkfinity was created. PepsiCo came in contact with ARS MARKET RESEARCHER the objective of raising brand awareness for the new product and bring the product to good position.

Solution

To position the brand as a standalone offering and a ‘new brand on the block’, set aside from PepsiCo’s vast portfolio, we decided to create a low branded content site for Drinkfinity called ‘Free The Essence’ to showcase the range of products on offer. Our ARS MARKET RESEARCH TEAM  set to work on taxonomy and keyword research to fuel the content creation and optimization, and our production teams created articles, videos and info graphics, all optimized to meet search terms, but not forgetting the new brand values and proposition. The site was created with a strong brand story, branded content, a strong creative presence and modern bias aligned to Drinkfinity.

Results

ARS MARKET RESEARCH SERVICES helped position Drinkfinity as its own brand, with its own brand message and with the high volume of publications, shareable themes and SEO strategy in place, we quickly saw results:

• 150,000 organic accesses in one month
• Over 3,000 new ‘fans’ created on the Drinkfinity Face book page
• We received more than 2 million users (throughout length of campaign)

9. ADMIRAL

Situation

Ahead of Admiral’s innovative Multicover product launch they approached the ARS MARKET RESEARCH COMPANY with the objective or raising brand awareness and driving conversions via organic search traffic, to do this, they needed to find and attract the right users to drive purchase consideration with the ultimate aim of converting traffic to new customers via ‘the quote process’.

Admiral approached our ARS ANALYSIS RESEARCH TEAM to lead their SEO and content strategy, as well as implementation of a native programmatic advertising solution.

Solution

Our team implemented a robust SEO and content strategy, creating videos, articles and info graphic content to attract and engage both new and existing users.

To boost the reach of the campaign, our programmatic trade desk amplified the content across publisher networks, showcasing the MultiCover product in highly-targeted premium environments.

Results

170% ROI through customer visits converting via the quote process.

10. COINSCHEDULE

Situation

Coin Schedule was going through a decline in search performance. For a company that list and rate crypto currency token sales and ICOs, visibility and credibility are vital.

It was very tough for Coin Schedule to increase their SEO and regain their position as a top-ranking crypto currency industry reference.

ARS INNOVATION SERVICES PRIVATE LIMITED conducted a full technical SEO audit, creating a search-driven content plan. We produced over 90 search optimized articles and info graphics, ensuring that coinschedule.com was visible as the key ICO authority and remained front of mind throughout the investment journey of the people.

As digital currency investment has moved in to the mainstream, a knowledge gap has been identified in newcomers to the crypto investment market.

We’re now producing additional educational resources to make investment accessible, and help investors navigate their options and avoid common pitfalls.

The campaign is ongoing; we will have full results soon.

11. Food Packaging Market Research

Project Summary

Industry: Food Packaging
Timeline: 8 weeks
Methodologies:

• Primary data collection by interviewing industry experts, providing a more in-depth understanding of the drivers in the paperboard industry.
• Verification of findings achieving a higher level of confidence by triangulating findings from multiple sources.
• Interviewed end-use product segments: Cookies/Crackers/Snacks, Confectionary, Frozen foods, and Dry foods, Dairy/Ice-cream/Frozen Novelty, QSR Takeout and Household Goods.

Scope of the Research

ARS MARKET RESEARCH wants to understand the factors that influence packaging/paperboard material decisions for major FMCG food brands. ARS conducted interviews with companies operating throughout the pipeline of converters and distributors of this material, including the biggest suppliers in the industry. In addition, extensive research is conducted to develop a robust understanding of the trends, drivers, constraints and statistics within the US food packaging industry. Research is done utilizing online media, web, peer reviewed journals, industry news and company reports, where appropriate.

This research is focused on marketing, operations, and quality, packaging development and procurement decision factors in seven folding carton end-use product segments.

Key Intelligent Topics and Objectives

Competitive and Market intelligence:

Analyze competitors to gain insights in the decision making process for their paperboard substrate choice.

Understand most important factors and features when choosing a paperboard substrate. In addition, clarify if and why companies switched substrate in the past 5 years.

Identify sustainability goals regard to packaging within the industry.

Key Findings

1. Developed better understanding of the decision making process, the key players, the substrates used in the past and departments involved, for substrate choices in the paperboard industry.
2. Identified most important substrate features when choosing a paperboard. For example brightness, durability, printability and color consistency are determined in order of importance when choosing a paperboard substrate for packaging.
3. Explained the main drivers for companies to switch from one substrate to another.
4. Described actual sustainability practices within the paperboard industry.
5. Diagnosed most common damage incidents for packaged goods and most used methods to measure damaged goods. For example, the occurrence of crushed boxes, moisture damage and others are compared. For example, compared factors of measurement are repetition of damage claims or the frequency of damage incidents.
6. ARS MAREKET RESEARCH SERVICES provided practical recommendations to improve package services.
7. University Curriculum Market Research Study

Client Overview

Taylor University is a private, interdenominational, evangelical Christian college with a focus on incorporating the Christian perspective into everything it teaches. There is a consensus by many in the area that it is a college with strong outreach to the community.

NEED OF CLIENT

The client requires a thorough understanding of Taylor University so that its place in the community may be clarified, leading to any necessary changes to curriculum or structure. Also of importance are any organizational or structural changes Taylor University needs to make to reflect its accredited status.

Methodology Applied

The findings are gathered from 33 in depth interviews of opinion leaders among 7 categories within the Fort Wayne community by research service providers.

• Non-Profits
• Social Work
• Elementary Education
• Pastoral Ministries
• Diversity Programs/Ministries
• Public Relations
• Criminal Justice
• Political Leaders

Overall Findings

Community Perception

Many view TUFW as a Christian liberal arts college; it has differentiated itself from other colleges in the community due to its Christian affiliation and community outreach

Some respondents were not aware of the majors and programs regarding their respective fields offered at TUFW

Perception of Competitive Universities

Mixed, with the distinctions often highlighting the larger number of courses, ability to obtain a Master’s Degree, better facilities, and social and recreational offerings to help socialize people.

Organization Needs

Organizations needed communication/interpersonal skills, business skills, specialized knowledge, managerial skills, technology and computer skills, leadership, and writing skills

Most felt the educational community met their needs

Future Needs

People skills, business skills, language skills, leadership skills, and writing skills are the most commonly required

Respondents felt that the school was not always teaching the students for this millennium

Conclusions Based on ARS MARKET RESEARCH Findings

• TUFW’s position as a Christian liberal arts college attracts the type of student body it desires
• Its Criminal Justice, Social Work, and Elementary Education are its most popular programs. The Christian perspective gives students an advantage in the interpersonal skills necessary for these.
• More majors/courses needed along with master’s program.
• More sports and social activities would aid in attracting students

Actions as a Result of our findings

• Increased enrollment by 10% a year (Due to expansion of Criminal Justice, Social Work, and Elementary Education Programs)
• Higher retention of students

13. Home Furniture Market Research

Study Overview

In September Business MARKET RESEARCH SERVIVES measured brand awareness and other drivers of strong brand equity and compared findings to prior study conducted in October 2010. Total ending sample included nearly 2,000 responses (200 being national sample). ARS provided an econometric analysis of each key location as part of the larger brand analysis.

Case Study Overview

Date: September, 2013
Sector: Home Goods
Geography: 7 US cities
Methodologies Employed: Primary (N = 244)
Time: 14 days

Brand Categories in the Study

Awareness

Without awareness, nothing else matters. There is no brand and there are few sales.

Relevant Differentiation

Is your brand unique in ways that are compelling to the customer?

Accessibility

Do people find your brand to be easy to purchase?

Emotional connection

Are people emotionally connected to your brand in some way? Most purchase decisions are driven by emotions and feelings.

Key Findings and Recommendations

• Findings of our study revealed that the client’s furniture brand perception among people was of high quality, specifically in terms of “value for price” and “quality”
• However, awareness of the brand was still low relative to competition, and that the company underperforms competition within similar price range.
• Given these and other findings, ARS MARKET RESEARCH SERVICES recommended that the client should continue positioning its brand at a premium, leveraging the company’s strong design and innovation culture.

14. Market Entry in Asia for a Ceramic Tableware Manufacturer

Case Study Background

A tableware company is a specialization in ceramic products, with history of hundred years and was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries. ARS team worked with the senior executives to design the best solution for its business goals.

Methodology

ARS MARKET RESEARCH SERVIVES developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers and customers. This allowed ARS to gain knowledge into the trends, growing segments and demand gaps in both local and national markets.

The project phases were as follows:

• Conducted in-depth interviews with distributors. Gathered intelligence on key distributors, consumer preferred brands and un-met needs, margins, new products performance benchmark
• Tried to understand trends with Chinese community in USA.
• Conducted several interviews with consumers. Quantified market size. Analyzed key consumer profiles and purchasing habits. Defined key segments
• Provided detailed understanding of competing offerings and pricing
• Defined best product positioning based on customer preferences and competition intelligence
• Defined market entry approach. Identified physical distribution channels and route to market.

Key Findings

Among the main research findings, ARS MARKET RESEARCH found that:

1. Young married couples are the main buyers of ceramic tableware products while the women are the choosers of the product
2. Western-style ceramic tableware has a mix of modern yet elegant designs and this is mostly preferred by many.
3. In both Asian countries foreign-branded and imported tableware account for 60-80% of the total market in 2013. Companies from China and United Kingdom are the main exporters in the selected countries
4. Consumers’ attitudes toward innovative design and international brands represent a great opportunity for homeware producers from all over the world and have great future.
5. Dating Apps

• Method: IDI
• Industry: IT
• Markets: Germany, India, Indonesia, Taiwan, Thailand

Dating Apps User Experience/Brand Perceptions Study

Background

Our client wanted to better understand the experience of Dating Apps users and their perceptions of the various brands in the market. We reached out to users of dating apps in 5 markets – India, Thailand, Indonesia, Taiwan, and Germany. Our client could then identify opportunities and areas of improvement within each of these markets.

Research Objectives

We wanted to find out the following from dating app users:

• Priorities in life/ life goals and aspirations
• Social lives and dating
• Perception of dating apps, and sources of information on such apps
• Experience with perception of top dating apps

Approach

Due to the sensitivity of the topic, the interviews were conducted in-depth. These respondents constituted of a mix of different app usage, demographic profiles and app usage motivations.

Then, analysis was done for each country, and a comparative analysis was done across all countries. This provided us insights on similarities and differences across markets.

Findings

• Goals and Aspirations: Users have broadly similar life goals and aspirations in terms of financial and social needs
• Perceptions and Information Sources: Dating Apps are viewed as a more convenient and efficient means of meeting new people to form romantic relationships compared to social media apps or traditional means of meeting new people. However, such apps have high presence of fake profiles which creates security concerns for users
• User Experience and App Features: Users generally like user verification features, which reduces the probability of encountering fake accounts

Application

To get out solutions of these kinds of problems, our ARS MARKET RESEARCH TEAM came up with the following recommendations for our client:

• User verification: Removes uncertainty associated with fake accounts, and ensures a level of security
• LinkedIn sign up/log in: Increases the authenticity of the users, hence increasing the level of trust
• Wider Range of Payment Options: To cater to Asian users who may not have access to credit cards
• Customizability of Packages: Lower the cost of usage of preferred features for users

16 .Legal Research in Indonesia

• Method: CATI
• Industry: Legal
• Market: Indonesia

Legal Research in Indonesia

Background

The client provides extensive range of information for their customers, including legal and business information and also serves a variety of customers in many countries.

Research Objectives

The study aims to understand the legal landscape in Indonesia with regards to

• The viability of Indonesia as a market for legal research tools
• The needs for specific legal tools demanded by legal professionals

The research also aims to assess:

• Nature of legal firms in Indonesia
• How platforms are used for legal content
• Appetite for different types of legal content
• Unmet needs, future needs and trends

Approach

The study was conducted using Computer Aided Telephone Interviews (CATI) with legal professionals who have responsibilities in regards to legal research with their firms and are familiar with their firms’ legal research processes

• Owner
• Partner
• Director
• Those who provided legal services to clients as a Lawyer
• Those who assisted lawyers in legal work as a paralegal, legal secretary/ assistant/ clerk etc.

Findings

Directors were most involved in overall management and making decisions on legal research processes. Meanwhile, Head/Managers were the most mentioned when personnel asked about the firm’s top research.

Majority of respondents’ use offline books to conduct legal research, and choose Bahasa Indonesia as the most preferred language for legal research. 3/4 of the sample population also use some form of external legal research.

Ease of navigation, reliability of data and price are the top 3 factors when it comes to deciding which information source to purchase. Some future needs include online legal application providers/ books, legal data storage and easily understood content.

Application

Legal solutions providers should target their marketing at Directors who have the highest involvement in decision making on external legal solutions providers and overall management of the legal research processes.

It is also crucial to have a customized, Indonesia specific website combined with a strong social media presence to penetrate the Indonesian market.

17. Singapore Robotics Market

• Method: IDI
• Industry: Technology
• Market: Singapore

Singapore Robotics Market Study

Background

Singapore’s robotics market is undergoing a major transformation. Robots are growing beyond the industrial sector and beginning to assume the roles of personal assistants, surgical assistants, delivery vehicles, and autonomous vehicles, among other uses.

Research Objectives

This study served to provide information on Singapore as a country, reasons to enter the Singapore robotics market as well as factors to consider when deciding to enter the market.

Approach

The study was conducted using secondary research as well as 30 in-depth interviews with Decision Makers within the robotics eco-system, which were conducted either through phone or email correspondences.

Findings

It was found that there is strong government support for the robotics industry, but local assistance was needed to navigate due to the time taken and information needed to apply for any of the government schemes. There was also a shortage of manpower as firms found it a challenge to recruit staff, especially skilled technical staff. The Singapore market also served as a gateway to the ASEAN region for many industries due to its location, connectivity, ease of entry, and advantages in the region.

Application

To enter the Singapore robotics market, our client needed to engage a local research or consulting firm to assist it in navigating the various schemes by the government, which would help to ease their entry into the market, shorten the time taken and ensure that it had maximized the benefits from all the different schemes made available. To get customers to adopt the robotics, our client needed to train their lower-skilled staff to be high skilled technical staff capable of operating, maintaining and repairing their robotics. Robotics companies should also consider setting a foothold in Singapore, with the eventual aim of expanding to other countries in the region when the opportunity is right.

18. DANONE BABY

Situation

DANONE came to ARS RESEARCH SERVICE PROVIDERS IN CHENNAI with an almost abandoned website: In June 2017, Danone Baby had just over 23k page views and just over 12k users per month (organic traffic). The brand didn’t communicate properly with their audience and their status as a leader in the infant nutrition sector was decreasing. Danone needed relevant, engaging and purpose-led content for Danone Early Nutrition websites. The ultimate aim for ARS was to raise DANONE’s profile and bring back their status as one of the biggest players in the infant and toddler nutrition marketplace

Solution

Our SEO and editorial teams set to work on taxonomy and keyword research, along with a content plan and analyzed market trends, brand goals and values to build strong creative; with a view to build trust and resonate with their target audience. Our global production teams created hundreds of videos, photography and info graphics with a focus on nutrition and health every month for the DANONE Baby website, and it was activated on social channels. Articles were optimized for infant nutrition search terms and the content produced was educational, informative and adapted to meet audience demands.

Results

In just 23 months, the audience traffic grew from just over 12,000 users to more than 550,000 users. Our SEO work meant that organic traffic to the DANONE Baby website now sits at an impressive 91%. From June 2017 we increased:

• Organic users: 12,744 to 622,615 (4,785,55% increase)
• Number of sessions per user: 1.12 to 1.23
• Session numbers:  14,266 to 765,747 (5,267,65% increase)
• Organic traffic increase from 70% to 91%.
• 4,298,565 page views in 23 months (length of project)
• In the last 12 months we’ve increased page views from 100,000 to 700,000
•  

19. ALL THINGS HAIR

• Situation

• In 2016, Unilever came in approach of ARS MARKET RESEARCH SERVICES to develop a strategy that would transform their influencer-led All Things HairYouTube channel into an online destination content hub. Individual hair care brands were competing for the same needs based content and were up against established publishers, platforms and devices within the world of beauty and lifestyle. It was important to understand what people were seeking out and how. Independent research showed inspiration searches (e.g. hairstyles) had increased dramatically and publisher or beauty sites were the main destinations, not brands. Consumers wanted brand agnostic advice and that advice was enabling their onward journey. The brands couldn’t compete on their own.
• Solution

All Things Hair was transformed and four years on, it now exists as a multi-channel brand in 10 markets, with 11 websites, 7 Instagram channels, a highly engaged Interest channel and a successful e-comm. store in Brazil. The brand has earned its place in the hearts and minds of an ever-growing global audience as a one-stop online destination ‘content hub’ for style guides, product tips, tutorials and trends, all the while showcasing Unilever’s broad range of hair care products. Our approach to content is holistic. We’re reaching new people by staying on top of the latest trends, cultural moments and serving the core needs of our audience. Each piece of content is carefully crafted to deliver against relevant search queries.

Results

In the UK alone, over 10,000 hair care and style terms currently rank in the top 10 positions on Google results page for All Things Hair, in the US that figure reaches to over 56,000. And that’s just two out of our ten markets, every month we’re sending millions of users globally to the hub. Since its inception in 2016, All Things Hair has achieved monumental global audience growth YoY. Despite a global pandemic gripping the world in 2020, all things Hair experienced its most successful year on record. Here are some of our key highlights:

• 2020 saw a 342% organic traffic increase on the previous year
• By year end 2020, organic traffic had reached 39.7 million sessions
• Average user search volumes across 8 of our ATH markets grew year-on-year by 35.25%, but ATH grew by a massive 342.37%
• Q4 2020 saw a traffic increase of 66%, compared to our previous quarterly record held in Q4 2019
• We surpassed our annual traffic target by 59%
• We saw 200% traffic increase in Q1 compared to previous years
• Despite a global pandemic, this accelerated to 600%+ above 2019 figures for the next 9 months of the year

Our reactive strategy in response to Covid-19 meant that overall growth in the first half of the year ensured that ATH traffic in 2020 was well ahead of user search trends. This led to great successes in overall traffic numbers as outlined in our outstanding results.

• Gated, engaging content that helps and informs.

20. RESEARCH ON DESERT DOG
21. PMC

PMC Ltd is a large Property Maintenance and Construction company providing planned and reactive maintenance, project and ground works for the commercial, industrial, retail and healthcare sectors.

Objective:

• Generate highly qualified leads with minimum CPA

Challenges:

• B2B and commercial clients only
• Reduced likelihood of impulse purchase decisions
• Dispersed target audience, difficult to pin-point

Solution:

• Development and launch of specific audience targeting campaigns
• Segmented Ad-sets for specific services, focusing on the business offer

21. BRAND PERFORMANCE INSIGHTS

A coffee manufacturer was able to avoid delistment of its products at a key retailer in four important markets.

ISSUE

A mid-sized premium coffee manufacturer was experiencing low sales at a major mass retailer. As a result, it was facing expunge in four of the retailer’s key markets.

The client needed to understand why its sales were declining, as well as determine whether an entire brand deletion was unavoidable or if it could retain some key products on the shelf. Furthermore, the client needs to find out whether the entire market is impacted or only certain parts.

INSIGHTS

With BUSINESS RESEARCH SERVICES, insights and collaboration tools, the client was able to:

• Verify brand performance and build a story highlighting its brand’s importance in category sales
• Identify items that needed to remain in the product assortment on shelf
• Determine which stores should retain distribution due to stronger product sales

The manufacturer recommended that the retailer retain distribution on core-sized coffee items and only consider delisting large-size items. In addition, the client was able to show that its brand was displaying strong sales performance in over half of the stores in the four markets.

IMPACT

By using the insights gained from ARS MARKET RESEARCH TEAM the client was able to demonstrate its brand’s crucial contributions to the category and retain distribution of its core items across all of the retailer’s markets.

22. INSIGHTS AND COLLABORATION

A CPG manufacturer avoided being delisted at the test stores of a key retailer partner, a distribution retention worth over $10 million annually.

ISSUE

A manufacturer was removed from select test stores at a national retailer and was facing the risk of being completely removed. The client was seeking ways to demonstrate its value to the retailer within the category.

The client needed to understand why its sales appeared to be weakening at the test stores compared to the control stores and demonstrate its value to the retailer in a data-driven, collaborative format. Getting this data would require close collaboration with the retailer and visibility into their hierarchies and test and control stores.

INSIGHTS

Using FOCUS GROUPS, insights and retailer collaboration tools, the client was able to:

• Quickly create custom test and control stores groups using store-level data
• Develop reports to measure changes in class sales in the pre- and post-test periods versus year-ago periods
• Integrate dashboards to monitor trends and highlight emerging ones

The client was able to quickly identify sales velocity differences between the test stores and control stores. Adjusting for base performance, the client demonstrated that sales were weaker in the test stores than in the control stores that had the client’s product. Through continued monitoring, the category team was able to continuously report results and quickly summarize the overall impact of the test.

IMPACT

With ARS insights and retailer collaboration tool, the client was able to quickly monitor, assess and report the impact of the test on the retailer’s sales. Armed with insights that demonstrated that the absence of the client’s brand resulted in weaker sales for the retailer, the client was able to maintain its full distribution, which was worth over $10 million annually.

23. SHOPPER COLLABORATION

Using ARS MARKET RESEARCH ANALYSIS a mid-sized regional bakery was able to secure a massive increase in distribution to all of the retailer’s stores.

ISSUE

A small regional bakery launched a product with limited distribution in a major mass retailer. The product performed well but the manufacturer wanted to grow performance and gain larger distribution.

The client’s limited distribution made its performance difficult to measure in comparison to larger national brands. The client needed a way to show its strong performance in the retailer’s environment and make a data-driven case for why its distribution should be expanded.

INSIGHTS

• Determine the growth of the client’s product, both at the retailer and in the rest of the market, and evaluate the impacts of the rest of market on conversion and leakage at the retailer;
• Determine how the retailer’s most valuable shoppers responded to the product, both at the retailer and in the rest of the market;
• Understand who the product’s shoppers were to evaluate possible markets and stores for distribution expansion.

With the power of ARS Customer Advantage View^™, ARS was able to work with the client put together a brand story that evaluated the category and identified where shoppers were going for the product when not able to find it at the retailer.

IMPACT

Based on the strong business case backed by the client’s insights from ARS, the retailer buyer agreed to expand distribution of its stores.

24. SHOPPER INSIGHTS

A leading manufacturer of frozen, refrigerated and shelf-stable food, found in 97 percent of America’s households, wanted to drive growth in their dinner-related brands by creating retailer-specific strategies to grow the dinner eating occasion.

Across engagements, IRI has helped deliver up to 10 percent gains in share growth for manufacturers and 3-4 percent for retailers via integrating occasion-based strategies and tactics.

THE CHALLENGE

Creating an eating occasion-based strategic platform that uncovers influences and drivers of meal planning and shopping required mining millions of data points (eating occasions, store-level purchases, product trips and attitudes) analyzed across multiple levels: overall, by store, by segment / target, and by household.

A team of ARS experts (including leaders within the strategy consulting practice, the Hendry market structure team, and client insights professionals with specific category leadership expertise) and the client took a highly differentiated approach that linked several analyses:

• Analyzed 700,000 eating occasions to understand dinner preparations and composition
• Evaluated 56 million products purchased
• Analyzed 11 million product trips to understand trip types and drivers
• Surveyed 2,800 shoppers to understand how dinners are planned and what influences dinner decisions

The analysis revealed the key drivers that influence dinner decisions, the relative importance of each, and how they translate to purchasing behavior.

IRI worked with the client to develop compelling strategies for retailers to drive growth across the dinner occasion. Recommendations included:

Leverage displays at retailers with multiple meal solutions on a set schedule.

Engage aisle management and organization that solves for specific needs.

Deploy in-store and out-of-store shopper marketing activities.

THE RESULT

Consumer-centric dinner occasion strategies were estimated to deliver up to 4 percent share gain for Retailers and 10 percent share gain for manufacturers. Occasion-based solutions were also 50 percent more effective than traditional item promotions.

GROWTH DELIVERED

25. CUSTOMER ADVANTAGE

ARS shopper insights and collaboration program led to a 20 percent sales lift and an 80 basis point category share gain for the client.

ISSUE

A large mass merchant was experiencing challenges in the frozen seafood category despite overall category growth in the market. The client was aware that it was losing sales to its competition, but identifying the root cause of its performance required in-depth analytics and a wide variety of data assets.

INSIGHTS

ARS used Customer Advantage™, which combines point-of-sale data and comprehensive shopper insights to analyze:

• Share trends and drivers: who was winning and losing in the market and why.
• Division performance: custom store-by-store views of sales, assortment, share, shopper trends, conversion, share of wallet and leakage.

Best mystery shopping companies in India analysis discovered that the client’s core shoppers were spending more at core competitors due to better selection, pack size variety and merchandising activity.

In an effort to drive trips and share of wallet, ARS market research firm collaborated with one of the client’s key suppliers to implement three key recommendations:

Introduce new flavor profiles to increase consumer preference coverage.

Launch new, smaller pack sizes missing from the client’s assortment to meet customer demand.

Add a special holiday promotion program to drive category awareness.

IMPACT

In the frozen seafood category, the client’s sales improved by 20 percent versus the prior year. The majority (93 percent) of the client’s divisions outperformed the rest of the market, growing market share by over 80 basis points in just six months.

27. RETAIL PRICE AND PROMOTION

A leading retailer and CPG manufacturer needed to know if they may reallocate resources for an annual promotional plan for products within the chocolate category.

For an annual promotional plan for products within the chocolate category, the leading retail and CPG manufacturer wants to grasp if they will relocate the resources.

THE CHALLENGES FACED BY THEM

A leading retailer and CPG manufacturer were engaged on developing a promotional plan for their king-size products in the chocolate category. Rather than replicating the identical schedule as last year, they wanted to understand if they might reallocate resources to enhance top-line sales and margin.

ARS MARKET RESEARCH SERVICES ran price and promotion models for the entire chocolate category and loaded them into the collaborative gateway in order to identify possible promotional reallocations.

Based on SKU-specific display lift performance, the retailer and manufacturer were able to put the most effective SKUs into the promotional plan. Then, they optimized the depth of discounts, making better use of their promotional dollars.

THE RESULT

The project identified a $3 million growth opportunity for the entire chocolate category, a win-win scenario for both the retailer and manufacturer. Approximately $1.8 million of that growth was achieved by putting the most effective SKUs on promotion and another $1.2 million in lift was achieved by adjusting the depth of discount across the category.

The retailer is now incorporating this modeling process and scenario planning into its price/promotion decision-making process in collaboration with its supplier partners across multiple categories.

30. SURVEY ON CUSTOMER PACKAGING

Insights from Study Demonstrate Need for Increased Product Distribution and Pave Way for Product Innovation

ISSUE

A beverage manufacturer had released a line of popular products in single-serve packaging, and it wanted to survey verified buyers of the smaller packages to better understand the product’s usage occasions.

INSIGHTS

ARS PROFESSIONAL MARKET RESEARCH AGENCY Survey and Segmentation team used the ARS Attitude Link survey capabilities to develop a custom survey about the single-serve product and its usage, and deliver the survey to known buyers of the product. Having this verified purchase behavior was key in ensuring that insights were being gleaned about the correct product.

Through the survey, ARS QUALITATIVE SURVEY FINDERS confirmed that the client’s single-serve packs were often used by consumers who were concerned with portion control, as the packs still allowed consumers to indulge in their favorite products. Consumers also cited reduced product waste as a key benefit of the single-serve packs.

One of the most important insights uncovered was that many consumers who liked the products and intended to buy them again were having difficulty locating their preferred brand in the single-serve packaging at the stores they typically shopped in.

IMPACT

ARS Attitude Link survey allowed the client to gain robust insight into the thoughts and opinions of verified purchasers, revealing previously unknown value around portion control and waste consciousness. Feedback regarding the availability of the product helped support distribution increases. The study helped the client shape future product innovation around single serve packages as well as strategic planning for the particular product going forward.

29. CUSTOM E-MARKET INSIGHTS

Using ARS MARKET RESEARCH SERVICES analysis of shoppers’ digital path to purchase, a client was able to improve its return on digital advertising spend by 18%.

ISSUE

A major food and beverage manufacturer was trying to optimize its digital ad spend and wanted to speak with engaged shoppers right before they made category purchases online. The client also wanted to develop a customer-specific strategy, customizing its digital ad placement reckoning on the precise e-retailer shopper they were attempting to focus on.

The type of online campaign that the client wanted to implement required in-depth customer information, tracing a shopper’s path to purchase at the most granular level and producing enough data to understand which retailer sites had the most visits for the manufacturer’s targeted shoppers.

INSIGHTS

ARS MARKET RESEARCH AGENCY developed a digital path-to-purchase analysis for the client, using click stream data that identified specific websites that shoppers visited more frequently during the 24 hours before making an acquisition.

A site visitation report provided share-of-visit metrics for 200 websites. It demonstrated that shoppers were visiting certain deal sites prior to making category purchases at one online retailer, whereas a search portal was prominent in the path for another e-retailer.

IMPACT

The client revised its digital strategy to account for the new path-to-purchase insights and was able to achieve an 18 percent improvement in its digital return on advertising spend.

26. PRODUCT INNOVATION

A multi-billion dollar U.S manufacturer saw slow growth rate compared to others.

THE CHALLENGES FACED

The client focused its efforts on continuing to support premium products for several years, but didn’t realize that category growth was driven by low-priced chocolates during a key season for the category.

ARS TOP HEALTHCARE MARKET RESEARCH SERVICES took a point-of-sale database to conduct an in-depth analysis, uncovering drivers of growth within the category and potential areas of opportunity for the client. The analysis examined:

• Pricing tiers different trends
• Sales seasonal events impact
• Effect of pack size on purchase

Our analysis provided two main insights:

Easter-shaped chocolates under $1 were driving significant category growth.

This segment’s total sales made upto 10 percent of the overall category; however, the segment only comprised two percent of the client’s portfolio total sales.

THE RESULT

After implementing this new strategy and launching new offerings within the segment, the client experienced a sales lift of nearly 20 percent over two years: 9 percent in year one and 10 percent in year two. The success of this undertaking prompted the client to maximise other new opportunities by expanding into different low cost segments

26. PRODUCT INNOVATION

A multi-billion dollar U.S manufacturer saw slow growth rate compared to others.

THE CHALLENGES FACED

The client focused its efforts on continuing to support premium products for several years, but didn’t realize that category growth was driven by low-priced chocolates during a key season for the category.

ARS TOP HEALTHCARE MARKET RESEARCH SERVICES took a point-of-sale database to conduct an in-depth analysis, uncovering drivers of growth within the category and potential areas of opportunity for the client. The analysis examined:

• Pricing tiers different trends
• Sales seasonal events impact
• Effect of pack size on purchase

Our analysis provided two main insights:

Easter-shaped chocolates under $1 were driving significant category growth.

This segment’s total sales made upto 10 percent of the overall category; however, the segment only comprised two percent of the client’s portfolio total sales.

THE RESULT

After implementing this new strategy and launching new offerings within the segment, the client experienced a sales lift of nearly 20 percent over two years: 9 percent in year one and 10 percent in year two. The success of this undertaking prompted the client to maximise other new opportunities by expanding into different low cost segments.

28. RETAIL ASSORTMENT

A leading retailer wanted to optimize its dairy shelf in the face of several challenging market conditions.

With IRI Retail Assortment, a leading retailer increased sales over $10 million in the dairy category by optimizing its assortment and maximizing the productivity of its shelf space.

THE CHALLENGE

The dairy category has unique requirements tied to shopper user occasion and SKU proliferation which has driven category complexity. The retailer had no clear principles on resetting its over-SKU’d shelf to maximize sales. It also did not have a framework for ongoing simulations and optimizations to keep up with market changes.

Using predictive analytics, ARS RETAIL MARKET RESEARCH COMPANY identified clear customer need states, and recommended shelf sets and an assortment of brands and space to shelf.

Store clustering and target consumer segments were used to fuel manufacturer/retailer engagements and focus marketing efforts.

Incrementality and demand transfer of branded and private label were used to balance growth for both parties.

THE RESULT

By optimizing assortment of the dairy category and maximizing its shelf space productivity, the retailer increased it sales by $10 million. It was also able to improve engagement and trips through targeted marketing to consumer segments.

33. SURVEYS CUSTOM FAST FEEDBACK

Quick Survey Insights Takes Brand from Online-Only to In-Store at a Key Retailer

ISSUE

A personal care manufacturer was looking to expand distribution of its brand at a key retailer. The brand was currently carried online but not in stores, and the client was looking to push into brick and mortar. The client needed fast answers from known category buyers in time for an upcoming meeting with the retailer.

The client needed to show that it wasn’t enough to only have its brand distributed online. Since this product catered to a specific demographic, it was important to know that the respondents were members of that target demographic.

INSIGHTS

ARS RETAIL AUDIT conducted a fast feedback survey of panelists in the target demographic who used products in the client’s category. The survey research showed that there was a high degree of brand and product loyalty in the category and a fast purchase cycle due to the amount of product used daily. The client’s brand was known to be trusted and its distinguishing brand characteristics were recognized by the survey respondents. Most importantly, the survey showed that a majority of consumers in the brand’s target demographic preferred to shop for the brand’s category in-store while also shopping for other products.

IMPACT

Using the results from the survey, the client team was able to demonstrate to the retailer that its product was an important player in the category, and needed to be carried in-store. The brand was able to gain in-store distribution while maintaining its online distribution as well.

31. TRIAL SURVEY FOR NEW PRODUCT

Early Launch New Product Insights Helped a New Product Grow Into a $200 Million Brand in Its First Year

ISSUE

A major beverage manufacturer launched a new brand featuring brightly-colored packaging. The client wanted an early read on what was driving consumers to try the new product and how consumer attitudes were developing toward the product.

With the release of the product and possible confusion between it and other products on the market, the client needed to ensure that the consumers being surveyed were verified buyers of the correct product. Also, since the packaging came in several unique variations, the client needed to be able to identify exactly which variation the survey respondents had purchased.

INSIGHTS

ARS TOP MARKET RESEARCH FIRM Survey and Segmentation Team fielded a survey to new triers of the product to ask them targeted questions about awareness, trial drivers, likes and dislikes, and potential for future purchase.

In-store awareness was very high – in fact, the number of consumers who reported noticing the product on display was almost 2x higher than the brand typically saw. The creative packaging also drove awareness and purchase, with package likeability at almost 10x higher than the brand average. However, the product’s similarity to competitors in the category and its premium price point were noted as threats to the product’s success.

Overall, ARS recommended that the client prioritize in-store displays as a major source of promotion and reduce deal dependence among repeat buyers.

IMPACT

The client used these early insights from new product triers to adjust its product strategy and design, helping the brand grows into a $200 million business in its first year.

35. Data Collection study:

Conducted a “norming” data collection study among Chinese families for an education development client. The study involved recruiting in Chinese and the data was used to develop a software product.

Conducted a study in China among business owners about zoning issues. This B2B study involved speaking with business owners about their attitudes and opinions towards proposed changes to the Chinatown business district. ARS B2B RESEARCH Conducted intercepts in Chinatown and Queens among people who owned certain car vehicles.

Conducted a study for a major airline in China about flying non-stop routes and in-cabin experience between Mainland China and the USA.

32. CONCEPT EVALUATOR

Informed Decision on New Packaging Concept Leads to 77% Increase in Dollar Sales

ISSUE

A protein manufacturer had developed several concepts for new packaging for its entire line of products. It wanted to determine which concept would appeal best to a new demographic that it was targeting – older millennial and younger Gen Xers –while not hindering sales from current brand buyers.

The client needed the results quickly, within a week, and at a low cost and with a regionally-based sample of category buyers.

INSIGHTS

ARS SURVEY AGENCY IN INDIA fielded a concept evaluator study which assessed whether the five package concepts would inspire purchase, how each concept’s design stood out on the shelf, as well as the believability and uniqueness of each design. Concept evaluator proved was the only solution that could test this many packages quickly and cost-effectively while also delivering fact-based quantitative and qualitative results necessary for the client’s retail partners.

One package concept, which had the heaviest focus on the products’ position as locally made and from a family-owned business, outperformed the other new concepts and the current packaging. This packaging scored well for all key metrics including uniqueness and likelihood of success. Survey respondents noted that the packaging inspired a feeling of national pride, and it performed well among current buyers as well as the new younger targets.

IMPACT

The new packaging was a great success. It received extremely positive retailer feedback and increased distribution, as well as a 77% increase in sales versus a year ago, which was triple the expected contribution margin.

31. TRIAL SURVEY FOR NEW PRODUCT

Early Launch New Product Insights Helped a New Product Grow Into a $200 Million Brand in Its First Year

ISSUE

A major beverage manufacturer launched a new brand featuring brightly-colored packaging. The client wanted an early read on what was driving consumers to try the new product and how consumer attitudes were developing toward the product.

With the release of the product and possible confusion between it and other products on the market, the client needed to ensure that the consumers being surveyed were verified buyers of the correct product. Also, since the packaging came in several unique variations, the client needed to be able to identify exactly which variation the survey respondents had purchased.

INSIGHTS

ARS TOP MARKET RESEARCH FIRM Survey and Segmentation Team fielded a survey to new triers of the product to ask them targeted questions about awareness, trial drivers, likes and dislikes, and potential for future purchase.

In-store awareness was very high – in fact, the number of consumers who reported noticing the product on display was almost 2x higher than the brand typically saw. The creative packaging also drove awareness and purchase, with package likeability at almost 10x higher than the brand average. However, the product’s similarity to competitors in the category and its premium price point were noted as threats to the product’s success.

Overall, ARS recommended that the client prioritize in-store displays as a major source of promotion and reduce deal dependence among repeat buyers.

IMPACT

The client used these early insights from new product triers to adjust its product strategy and design, helping the brand grows into a $200 million business in its first year.

34. Market Research and Strategy Research Case Studies

Asian American Market Research

Asian Americans are an important and sizable segment of the population of the United States.  The segment is characterized by a relatively high disposable income, high education levels, and relatively high tech savvies. Market Research uncovers insights, data and strategies to launch new products and make confident business decisions.

Chinese American Market Research

The Chinese community in the United States is comprised of approximately 4 million people, and is currently rising.  Many from China are immigrating to the US for opportunities and investments in industries such as real estate.

As a developing company with extensive resources and language capabilities, ARS MARKET RESEARCH AGENCY IN MUMBAI is well-positioned to meet your multiethnic research and marketing consulting needs.

ARS MARKET RESEARCH INSIGHTS REPORTS unique fieldwork services solutions in the US including our panel of Chinese speakers, expats, immigrants and migrants across the United States.  With multilingual resources in Mandarin and Cantonese, we are able to provide recruiting, interviewing, surveys, moderation and analysis in Mandarin and Cantonese.

Our Asian American Nationwide USA Panels provide the following benefits:

• Conduct interviews, focus groups, ethnography, and surveys nationwide
• Understand trends with the Chinese (Mandarin & Cantonese), Korean and Japanese speaking communities in the USA
• Customize products and messaging to meet stakeholder needs
• Provide depth to quantitative and qualitative findings
• Align marketing strategies for growth and advantage
•  

36. In-Store Shopper Insights

Case Study- Market Research

The Need for Retail Shopper Insights

The client, a major computer company, was interested in a platform for creating an improved merchandising system and evaluating the newly developed merchandising system. ARS MARKET RESEARCH SERVICES PRIVATE LIMITED conducted a global in-store product testing study in the US (Rochester, Chicago, Petaluma) Brazil, India and Poland.  The company needed to use the findings to launch a global market entry and expansion campaign.

The ARS Solution

ARS developed a two phase study conducting 600 completed interviews per country for each research phase. At each of the store outlets professionally trained in-store interviewers were positioned in each section of the targeted product category. Shoppers who stopped at and shopped for the targeted category were observed and their behaviors were documented. After shoppers completed their time in the section researchers intercepted them, screening them for qualifying criteria and soliciting their participation in a survey.

The Impact

With observational, behavioral and product data and insight, the client gained an understanding of the PC/Tablet shopper experience in multi-vendor big box stores and other stores (shoppers will include PC/tablet purchasers and non-purchasers who were considering a PC/tablet purchase within the next 6 months).

The client also gained specific insights as to what point of sale materials and messaging influences purchase/consideration in-store for the manufacturer and its competitors. Other findings emerged on how shopper behavior varied by region to identify any regional specific needs that should be taken into consideration in the future and insight into competitive threats/substitutes.

Focus groups and an online survey were conducted following the in-store interviews for depth of information. In addition to achieving the study objectives, other insights emerged with regard to shelf placement, POS insights, competitive analysis, pictures, observational insight and others. The client used these insights to guide global market positioning and strategy, particularly in emerging markets.

38. Duty Free Market Research

Driving Growth for a Duty-Free Retailer at a European Airport

The airport retail landscape has changed significantly in the last years, with a growing importance of luxury. Having seen an increase in American investments in the country, the airport of one of the most vibrant European capital wanted to understand behavior and requirements of travelers from the United States to better cater their needs.

Case Study

ARS MARKET RESEARCH SERVICES conducted an 8-week research to uncover the motivations, needs, and triggers that drive American international passengers to make purchases during business and leisure trips – with a focus on the purchases that travelers make in airports, including food, cultural items, and duty free products.

Key Intelligence Topics

Types of Consumers
ARS evaluation of two distinct groups of consumer buying behavior in airports

Consumer Behavior
ARS comparison of the buying habits of these two groups in airports

Consumer Preferences
ARS identification of international consumer preferences

Key Findings

• • ARS was able to uncover international passengers’ expectations for travel retail with regards to value and price ranges of goods in the mass and luxury segments
  • ARS was able to report international passengers’ perceptions regarding customer service in airports.
  • ARS delivered insights regarding international consumer preferences of the origin and quality of goods purchased at the airport
  • ARS evaluated ways that airports could create memorable experiences for international passengers
  • ARS identified goods that passengers were much more likely to take note of and purchase that will remind them of their time in a particular location
  • ARS found that the impact of value messages were the most effective drivers for international passengers to make purchases.
•  

39. University Global Market Entry Case Study

Client Overview

North Carolina State University is a public, coeducational research school. The school has a history of strength in the engineering, life science, and agriculture fields. They were considering expanding overseas.

Client Need

To analyze the market conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The market conditions and nature of the key players have been utilized as a comparative measure.

Methodology Applied

The market potential regarding a US University in China was analyzed by:

• • Gap analysis
  • Comparative SWOT
  • Radar Chart
  • Best in Class Marketing Approach

At least one analytical tool per segment was used to generate the data. The following 8 parameters were set for qualitative and quantitative data:

• • Cost effectiveness
  • Course Offering
  • Student Profile
  • International Partnerships
  • Faculty
  • Reputation
  • Marketing Campaigns
  • Physical Location

All parameters are given different weight and average based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.

For the quantified analysis, the perception of the respondents regarding the operation of U.S. universities in China is computed using this formula:

Percentage1 (%) = Number of Respondents who thinks that U.S. provide the highest quality education

Total Number of Respondents

Percentage2 (%) = Number of Respondents who are willing to enroll in U.S. university based in China

Total Number of Respondents

Conclusions Based on ARS Findings

• • Low market potential for US school due to preference of local students for local institutions
  • Local students prefer to study abroad rather than at an extension university for a US university in China
  • Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected higher quality facilities and education with higher costs.
  • Peking University has the best social science and humanities programs while Tsinghai has the best Engineering program
  • Top students attend the top 5 universities
  • All key players have joint partnership and student exchange programs with other universities and research institutions in the country.

Actions as a Result of our findings

• • Implementation will require a substantial dedication of top resources
  • Partnership with local players (businesses and other colleges)
  • A strong marketing campaign including the use of the yearly education expo
  • Limited use of scholarships because they are viewed as a negative in terms of quality

40. The challenge

Vital Strategies is one of the biggest NGOs with its head office in the US. It has a focus on the anti-tobacco sector but with ever evolving consumer perceptions towards smoking, and with the changing laws regarding smoking in India, it’s important to check the comprehension, understanding and potential effectiveness of communications and collateral and to assess the potential for ads to have the desired impact on attitudinal and behavioral intentions.

What we did

We conducted 28 focus groups among tobacco and non-tobacco users using a hybrid methodology to understand the effectiveness of communication material and to explore any negative connotations or responses amongst the target audience.

The impact of the research

As a result of this study, Vital Strategies has been able to better understand the comprehension, understanding and potential effectiveness of its communications material. Through the research, Vital Strategies could check relevance, memorability and the potential for ads to change attitudes and behaviors. This has helped Vital Strategies to refine the communication materials, using these in mass media to drive the desired changes.

37. Market Research Case Study-Travel Insurance

Project Summary

Industry: Travel Industry, Insurance
Timeline: 8 weeks
Methodologies:

• • Targeted extensive primary data collection by interviewing industry experts, providing a more in-depth understanding of the drivers in the travel insurance industry.
  • Verification of secondary data was made through in-depth interviews with largely travel agents and other representatives from the larger travel ecosystem.

Research Scope

• • ARS MARKET RESEARCH SERVICES sought to understand the main drivers within the travel insurance industry to identify key market opportunities per major segment for insurance companies. ARS conducted in-depth interviews operating throughout the pipeline of the most important stakeholders such as cruise lines, airlines, hotels, travel agents, OTA’s, wholesalers, consortia and associations.
  • In addition, extensive desk research is conducted to develop a robust understanding of the trends, drivers, constraints and statistics within the US travel insurance industry. Research is done utilizing online media, web, peer reviewed journals, industry news and company reports, where appropriate.

Key Intelligence Topics

• • Competitive intelligence – ARS, MARKET RESERACHER IN CHENNAI identified the most important value propositions of the largest competitors in the travel insurance industry
  • Market intelligence – ARS identified market opportunities for insurance providers within the travel industry

Key Findings

• • Developed deep understanding how travel insurance companies are able to gain market share – for example, the travel insurance space seems to be one of close relationships and incumbency, ARS provided best ways to develop and benefit personal relationships.
  • ARS provided key intelligence for company XYZ when hiring new people – strategically hiring people should increase chances for success to tap into the necessary segments.
  • Recognized commission levels for travel insurance companies to gain market position – as wholesalers and other segments of the travel
    ecosystem lower commissions, offering higher commissions to raise awareness—if not use—of company XYZ may help win over travel agents who would otherwise not use company XYZ.
  • Identified means to improve insurance plans – consider in brand positioning or general messaging how to simply and clearly convey the benefits of company XYZ insurance vs. other brands.
  • Classified key differences between major travel segments when offering insurance – ARS provided different sales approaches for cruise lines, airlines, hotels, travel agents, OTA’s and wholesaler

41. The challenge

Havells is a leading fast moving electrical goods (FMEG) company and a major power distribution equipment manufacturer with a strong global presence. Havells enjoys enviable market dominance across a wide spectrum of products including motors, fans and home appliances. With so many product categories and brands, it’s imperative that Havells understand what consumers think about different categories, their buying behaviour, competition perceptions and awareness. Added to this is the challenge of changing trends and consumer behaviour. Havells needed to understand purchase patterns, trends and the competitive landscape on a continuous basis to remain top of their game.

What we did

We run a qualitative consumer understanding programme for Havells – the Consumer Passport Programme. This programme is ongoing and has been running for the past 3 years. Each year, we conduct between 400 and 500 in-depth interviews across various categories, socio-economic classes and locations. These interactions are done in-home to understand customers’ usage and interactions with the category and product. The ongoing nature of the programme allows us to understand changing trends and have real-time discussions with Havells customers about the betterment of its products and services.

The impact of the research

What we have been able to achieve through the Consumer Passport Programme is nothing short of phenomenal. The Havells team – spanning strategic business units and different support functions -have been able to directly engage with consumers to understand their need-gaps with products and services, evaluate internal hypotheses and understand the purchase decision journey for various product categories. As a result of this, Knowledge Bank is being created within the organisation, which will serve as a repository of new ideas. This will help Havells fine-tune the existing product portfolio, developing new products, enhance the purchase processes and better engage consumers through its marketing. Most importantly, the Knowledge Bank will contain a vast reservoir of consumer information to ensure a better understanding of who Havells customers are and how to engage with them.

Thanks to the support of ARS MARKET RESEARCH team, we were able to meet all the goals we had set for ourselves with the Consumer Passport Programme, inculcating a culture of customer centricity – as a passionate brand, we believe that the customer comes first; without the customer no business can be successful – and seeing the world through the customer’s point of view to understand the realities of market.

42. The challenge

Panasonic Corporation is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan and has grown to become one of the largest Japanese electronics producers. Panasonic designated India as the regional hub to drive growth and build deeper inroads into the fast emerging Asiatic, Middle Eastern and Western economies. Starting from India, the company wanted to build its knowledge of how to target consumers for its various consumer durables categories, namely air conditioners, refrigerators and washing machines. They wanted to use a 30 EOV (Elements of Value) framework across various markets in India to conduct a top down NPS benchmarking to understand Panasonic’s relative standing vis-à-vis the competition in the Indian market. Added to this, Panasonic wanted to gauge the standing of the brand on the EOV framework, determine the drivers of NPS and identify strategic improvement areas across various durable categories.

What we did

We conduct a deep dive into this 30 EOV framework to understand the ways in which each of these elements play out for an individual – identifying the statements / attributes defining each of these EOVs, divided into 4 levels, namely functional elements, emotional elements, life-changing elements and social impact elements. We conducted face to face surveys with customers across 3 types of consumer durables (fridges, washing machines and air conditioners), evaluating all 30 EOVs against competitor players. The sample was spread across all four zones in Metro, Tier 1, Tier 2 cities, with a total of 2500 interviews covered in each category with 2400 consumers and 100 trade partners.

The impact of the research

As a result of the survey, Panasonic has been able to determine NPS score to benchmark themselves against the competition for the refrigerator, air conditioning and washing machine category and are able to identify the EOVs that are driving the brand’s recommendations and its positioning.

At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.

43. Aged care digital workplace learning solutions. (Health)

How did this company use qualitative research to better understand opportunities for future course development?

Given the rapidly changing nature of the aged care sector and the diversity across operators, the research was commissioned to gain in-depth customer understanding of the pain points, competitive environment, gaps and unmet training needs within the aged care eLearning market. 30 in-depth interviews were conducted with key decision makers within a wide range of not-for-profit and commercial operators throughout Australia.

How did this research add value to the client?

Clear and actionable insights were presented to the client and utilized to build their 5 year plan, target communications and adapt their offers to meet the needs of the market. The outcomes from this research will be used to develop a Courses Roadmap for the next 12-24 months to deliver revenue for the next 5 years.

45. Kanchi: Leading accounting and financial recruitment firm. (Professional services)

How did Kanchi use qualitative research to inform their approach to their candidates?

Kanchi, a firm performing well in accounting and financial recruitment, engaged ARS MARKET RESEARCH SERVICES to help them better understand their candidate segments. They wanted to validate their current segmentation approach and understand the behaviours, wants and needs of each segment in detail, in order to best engage with them. We conducted 30 in-depth phone interviews across Kanchi’s key candidate segments.

How did this market research add value for Kanchi?

The research confirmed some existing corporate knowledge, but also revealed many new insights. It also helped identify some subtle, but important, differences between segments. As a result, Kanchi has been able to fine-tune its approach, as well as introduce new segment specific initiatives that will add significant business value.

44. Australian online education provider. (Education)

How did the company use quantitative and qualitative research to inform the development of the Program?

This online education provider was tasked with developing a ‘Women in Business Program’ and engaged CHENNAI BASED MARKET RESEARCHER to provide insights that would feed into the Program development. ARS MARKET RESEARCH TEAM conducted a state-wide online survey to collect quantitative data, coupled with a series of in-depth phone interviews to delve deeper into women’s experiences of business.

How did this market research helped to provide clarity around their customer journey?

Based on the strategic insights and recommendations from our ARS MARKET RESEARCH TEAM, CHENNAI, the client had a much better understanding of the ideal course content and structure; the main drivers for participation; appeal and barriers broken down by audience segment; key points of difference and suggested messaging for communication purposes. This information provided the foundations to build out a customer journey and specific customer pathways for key use groups.

46. Case Studies

XYZ: leaders in digital learning solutions (Aged Care Sector)

Background

In 2020 the aged care sector experienced enormous flux due to changing regulatory requirements, the Aged Care Royal Commission and COVID-19’s impact on older people.

The sector was identified as a key growth area for XYZ APAC, whose learning solutions were well-suited to supporting the industry.

ARS MARKET RESEARCH recommended undertaking an extensive qualitative research approach, identifying key drivers, pain points and perspectives of a broad cross section of Learning and Development professionals within the aged care sector.

Solution

ARS RESEARCH FIRM IN INDIA conducted thirty in-depth interviews with decision makers in learning and development within the aged care sector. They represented a cross section of private, not-for-profit and government aged care providers. Their roles included Heads of Learning and Development, Heads of People and Culture, Heads of Quality and Risk, Registered Nurses, and specialist sector consultants.

Results

The qualitative research provided a strong understanding of the challenges faced by decision makers in this area. This research uncovered a range of insights and findings within five key areas:

• Organisational challenges
• Changing consumer profile
• Workforce complexity
• Accelerating the digital transformation
• Growing role of Learning and Development.

These insights allowed successful implementation of the actionable recommendations resulting from this research.

Our sister agency Juntos Marketing used the research results:

• To position XYZ as thought leaders in digital learning solutions within the aged care sector, and
• To develop bespoke, easy-to-digest and engaging digital content, to improve awareness and engagement with XYZ, as part of a longer term, content-led engagement and nurturing strategy.

The video clips produced by Juntos Marketing in this project have performed significantly better than any other recent XYZ content receiving approximately 84,000 views in the first eights week of their launch.

48. Thought Leadership

Issue:

Our client, a leading global information services group wanted to produce a thought leadership piece to open up dialogue with Australian marketers on how, in this age of time-poverty, multiple channels and disruptive marketing, they are still successfully putting their customer at the heart of their businesses and delivering a compelling customer experience.

Approach:

This project required the establishment of key metrics that could be benchmarked and tracked over time, but also ‘deep dive’ understanding of key issues and behaviors. To this end, we combined in-depth interviews with 20 of the country’s most respected CMOs with survey data from more than 100 top marketers.

Outcome:

The research found that, without established processes or guidelines CMOs are feeling their way in terms of putting customer-centricity into practice and we observed a huge spread in levels of sophistication within organizations as a result. However, we identified sufficient commonalities between what organizations were doing to create the Customer Centricity Maturity Index (CCMI) that identified four phases of customer-centric transformation and would help organizations benchmark their progress.

49. Healthcare Case Study

Issue:

Our client was looking to bring a new specialist therapy to a sector of the market that is dominated by low-cost generic products. This drug required initiation in the hospital environment, soon after admission and its use was likely to be heavily impacted by the hospital setting and structure.

Approach:

Qualitative research was conducted at the key patient touch-points in the patient journey within the varying different hospital settings, to identify current treatment practice, likely usage scenarios, key users, barriers to use and product potential. Patients with this condition were treated in a number of departments in a typical hospital, but not all departments were appropriately staffed to administer this drug. The ARS Research specialises in research specifically in the Hospital sector and was well placed to tease out this market and add value to the client here.

Outcome:

The results were used to determine the key hospital settings most likely to take up this product in the first instance, as well as key states that were more open to investing in a product of this type. The research also pinpointed the key departments of the hospital where this product would be used – and singled-out the appropriate HCPs to be administering this product. This research informed subsequent hospital targeting, positioning and product messaging. Additional quantitative patient treatment flow research and a pricing evaluation were also carried out.

50. Fieldwork Services Case Study

Issue:

Our overseas client, a leading global market research firm working for a German manufacturer of prime mover and rigid trucks, wanted to build an understanding of the price competitiveness of long haulage truck offers in the Australian market.

Approach:

A team of dedicated highly trained interviewers who frequently conduct interviews with respondents in the Road Freight Transport industry were assigned to the task.

The interviewers recruited and conducted telephone interviews using a clear, well-structured quantitative survey with companies who had purchased long haulage prime movers, within the last 12 months.

A total of 150 interviews were completed providing a good overview of the market and robust data on our end client’s market share, their pricing offers and perceived total costs of ownership in comparison to their competitors in the Australian market.

Outcome:

The results were used to determine the competitiveness of our client’s offer and they used the information to develop an optimal pricing strategy for their newly launched Australian model

47. Automotive Case Study

Issue:

To provide ongoing insight to enable our client to protect their dominant market position and premium margins.

Approach:

A program of qualitative and quantitative research is currently underway, involving regular ‘market dips’ and knowledge gathering exercises with all key stakeholders within the aftermarket supply chain including consumers, mechanics and distributors. ACA Research uses a combination of focus groups, contextual enquiries and telephone interviews to understand the relative market position of all players within the market in terms of brand values, product offering, customer experience and pricing.

Outcome:

The results of the research have been used to create a market strategy underpinned by innovation and product development, while providing business support to help the automotive trades and distributor networks to grow their own market share.

The research also allowed our client to create more effective pricing strategies tailored to meet the price sensitivity needs of each customer segment within the market.