When it comes to marketing a product successfully, nobody prepares you for it better than ARS MARKET RESEARCH That's because we use concept testing to help you figure out key consumer expectations.
Depending on your product or service, concept test may include:
Current awareness and importance of the “problem” that the product is intended to resolve for consumer (current usage and need state)
Concept evaluation (likes and dislikes)
Interest and purchase intent (anticipated market success), including benchmarking to other similar product launches
Pricing strategy and optimization (including revenue estimates)
Importance / value / benefit of features (for future advertising)
Name, Logo, Packaging, USP (Unique Sales Proposition) assessment
Distribution and shelving analysis, and etc.
Our Concept Testing system simplifies the process of testing products and screening ideas at the earliest stage-all at a fraction of the cost of the traditional approach.
What makes ARS concept testing process different? Because of our years of experience and expertise across so many industries, we're able to implement a number of comparative standards related to your industry before we get going. It's an approach that simplifies and streamlines the process significantly.
Our Concept Testing process includes:
The Concept Testing Stage:
Screening of participants
The Concept Analysis Stage
Decision process assessment
General purchase intent
In-depth purchase intent at various price levels
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.